# Prodwave

> Product planning and financial modeling for product teams

Prodwave is a web-based service for product teams that links work planning to product economics. Plans hold the backlog of initiatives, epics, stories and tasks, prioritized by WSJF, RICE, ICE or MoSCoW, with a monthly roadmap and a status board. People hold the org structure (domains, teams, positions) and each person's workload by month. Models are financial models of digital products: founders, product managers, CFOs and marketers create P&L models, calculate unit economics, run scenario analysis, and build dashboards for investors without writing spreadsheet formulas. Salaries of teams connected to a model become its expenses. You can start free.

## Links

- [Website](https://prodwave.org)
- [Plans: backlog, prioritization, roadmap](https://prodwave.org/features/plans)
- [Models: P&L and unit economics](https://prodwave.org/features/models)
- [People and teams: org structure and workload](https://prodwave.org/features/teams)
- [MCP for AI agents](https://prodwave.org/mcp)
- [AI agent progress standard](https://prodwave.org/mcp/agent-progress): how an AI agent reports its work on a Plans item (stages, when to report, the step rule, a snippet for AGENTS.md)
- [Model Catalog](https://prodwave.org/catalog)
- [Documentation](https://prodwave.org/help/guides/quick-start)
- [Pricing](https://prodwave.org/pricing) (free plan available)
- [Updates](https://prodwave.org/updates)

## Key Features

- Backlog: initiatives → epics → stories and tasks → subtasks, filters, custom fields, saved views, inline editing
- Prioritization: WSJF, RICE, ICE, MoSCoW or manual order, with scores in the table
- Roadmap: epics on a monthly timeline, one queue by priority or by domain, print version
- Board: stories and tasks by status, grouped by epic, drag and drop between statuses and epics
- Workload: task assignments per person and month, leave, overload warnings, tasks beyond a model's team share
- Home: my work, items waiting for me, items that need attention
- Org structure: domains, teams, positions, departments, leave
- P&L Modeling: Revenue, expenses, and profit projections for up to 36 months
- Unit Economics: CAC, LTV, ARPU, Churn Rate, Payback Period, LTV/CAC
- Cohort Retention Analysis with custom retention curves
- Acquisition Channels: budget planning, conversion funnels, lifecycle phases
- Team & Payroll: domains, teams, roles, salaries, allocation
- Partner Revenue Sharing: bounty, revenue share, flat fee
- Scenario Analysis: Monte Carlo simulation, Tornado sensitivity charts
- Business Model Canvas with PDF/JPG export
- Customizable Dashboards: 25+ widgets
- Investment Metrics: NPV, IRR, Cash Runway, Discounted Payback Period
- Real-time Collaboration: multi-user editing, comments, presence
- Public Model Catalog: browse and copy community-shared models

## Who It's For

- Heads of Product: rank epics by WSJF or RICE, build the roadmap from the backlog, see what the teams cost by month
- Team Leads / Product Owners: see who is overloaded next month and what is waiting for a reply
- Startup Founders: financial models for investor pitches
- Product Managers: unit economics for new features and launches
- CFOs / Financial Analysts: P&L projections with scenario modeling
- Marketers: acquisition channel budgets and CAC calculations

## Catalog Categories

- [Fintech](https://prodwave.org/catalog/fintech)
- [Banking](https://prodwave.org/catalog/banking)
- [Insurance](https://prodwave.org/catalog/insurance)
- [Crypto](https://prodwave.org/catalog/crypto)
- [SaaS](https://prodwave.org/catalog/saas)
- [Mobile App](https://prodwave.org/catalog/mobile-app)
- [Gaming](https://prodwave.org/catalog/gaming)
- [EdTech](https://prodwave.org/catalog/edtech)
- [HealthTech](https://prodwave.org/catalog/healthtech)
- [E-commerce](https://prodwave.org/catalog/ecommerce)
- [Marketplace](https://prodwave.org/catalog/marketplace)
- [Retail](https://prodwave.org/catalog/retail)
- [Logistics](https://prodwave.org/catalog/logistics)
- [Telecom](https://prodwave.org/catalog/telecom)
- [Real Estate](https://prodwave.org/catalog/real-estate)
- [Consulting & Services](https://prodwave.org/catalog/consulting)
- [Media & Content](https://prodwave.org/catalog/media)
- [Other](https://prodwave.org/catalog/other)

## Public Financial Models

- [Болтик — доска объявлений б/у автозапчастей для Казахстана](https://prodwave.org/s/e23cc0d0d635e408ea5535d8f15f8afe5141dfe4dad30c91adf5b2e63cf6d6b2): 4,019 projected users
- [Денса Бенефит — цифровой страховой брокер корпоративного ДМС с кабинетом HR (Казахстан)](https://prodwave.org/s/fb25b50c954056ec0438ac9df67811f917d6fa38843f959b49cd6c210a9972ca): 869 projected users
- [Sulyap Send — stablecoin-rail remittances and dollar wallets, US to the Philippines](https://prodwave.org/s/e28d667ffa2e00e1469e9fb93d62c72fcb4f71e9e1221a5c84c57431734ced12): 256,495 projected users
- [Даладрон — химобработка полей агродронами по сезонным договорам, Северный Казахстан](https://prodwave.org/s/2a85fec94d93854802a0de8300a496d9b3c57d53ab516aeaeb2df6d4a5c03442): 182 projected users
- [Paharedar — blockchain analytics and transaction-monitoring SaaS for exchanges in India and Southeast Asia](https://prodwave.org/s/6e9aebee7ca4423d42dce234a6088bbe35982a822c8a695d2db05f524e00e4cf): 229 projected users
- [Dhowline OTC — VARA-licensed crypto OTC desk for SMEs and trading companies in Dubai](https://prodwave.org/s/dade83deb5c1378f4b51ffc8ad301d78b55820bc8eb272be4e4292defffcc3bc): 2,617 projected users
- [Kestrelgate Law — fixed-fee, tech-enabled law firm for UK startups](https://prodwave.org/s/ac0a196079099aa6443574a86a96351c588c8f8d57d346fd439bd4ce27fe3b5d): 317 projected users
- [Savdo Oqimi — оборотные займы продавцам маркетплейсов (МФО, Узбекистан)](https://prodwave.org/s/f77f55a58f3e11bc1ed8c37019a685ba78945ecff47a84ebd658b342a351d6a1): 7,628 projected users
- [Gharwise Home Loans — digital mortgage broker for India's top cities](https://prodwave.org/s/16005c42deef0ebde97dfd70d91e88dc040106a6fd88a288cfc748c75173b1da): 22,886 projected users
- [ПиксельТау — сеть компьютерных клубов (Алматы, затем Астана и Шымкент)](https://prodwave.org/s/8d95088d201e6aa35ebdfeeaf19ac6b03a00c65fc1de675f95e4b32ee6c91f8f): 8 projected users
- [Cuebarn — royalty-free music and sound-effects subscription for video creators, London](https://prodwave.org/s/0ce051485102f152fa37b24e57153f6e19ebf491f4fd12d0d1d5592cf9bb0c90): 246,410 projected users
- [Spirecell — neutral-host indoor cellular (DAS and small cells) for US hospitals, offices and campuses](https://prodwave.org/s/8046d68807ea094094fa475c87e73211f68d69b69fce99bd78b83097d0a0db7e): 130 projected users
- [Brightfold Plus — premium packaged current account with travel insurance (UK)](https://prodwave.org/s/2dadadf820fb58fa737beb6e4099a1687dae59429f05f126e21702ab978090c4): 76,545 projected users
- [Spesenwerk — corporate cards and spend management for German Mittelstand, run by a bank](https://prodwave.org/s/7304f90d611d2991f22074c7996faf9f5bf301a6d23f3655961368b46d1beb58): 2,051 projected users
- [Тумар Бизнес — цифровое РКО для ИП и малых ТОО в банке Казахстана](https://prodwave.org/s/a30053dbdc739f810454a71e3c29654423b82c07b7a5d35c94ac126447f12c5c): 56,154 projected users
- [Дөңгелек Онлайн — цифровое ОГПО ВТС и мини-КАСКО страховой компании (Казахстан)](https://prodwave.org/s/97f36215363108ce7032f1ff9149105962686a7ef93ba44ddf57c73404c010c3): 391,311 projected users
- [Lernbrunn — Corporate Learning & Compliance Training SaaS for the German Mittelstand](https://prodwave.org/s/6256bc126ea5a2e79dbf11531c1f9dc1fc5b5ada7513e1598041a16c1780a798): 1,125 projected users
- [Makham Media+ — Retail Media Network of a 300-Store Thai Grocery Chain](https://prodwave.org/s/5fdb648ab63442623c9a4f919b69c4537ff0a934c427a10ac30a3a1c711ab8bf): 653 projected users
- [Dewline — D2C Skincare Brand on Shopify](https://prodwave.org/s/97c2c9cff3c47a514c63dada1be5f63f7febf320ee7fd9304f1d736ae34f2f7a): 57,439 projected users
- [Zweitakt — Refurbished iPhones & MacBooks Refurbisher (Germany)](https://prodwave.org/s/2876a35b88c92b18077eaed9011c4382021f7c203dcb1ad5a263d8880bc02036): 35,257 projected users

## Metrics Calculated

| Metric | Description |
|--------|-------------|
| CAC | Customer Acquisition Cost = Total Marketing Spend / New Customers |
| LTV | Lifetime Value = ARPU × Average Customer Lifespan |
| ARPU | Average Revenue Per User (monthly) |
| Churn Rate | Percentage of customers lost per month |
| Payback Period | Months to recover CAC from customer revenue |
| LTV/CAC | Marketing efficiency ratio (target: >3) |
| NPV | Net Present Value of future cash flows |
| IRR | Internal Rate of Return |
| Gross Margin | (Revenue - COGS) / Revenue |
| Net Margin | Net Income / Revenue |
| Cash Runway | Months of operation before cash runs out |
| Break-even | Month when cumulative revenue exceeds cumulative costs |

## Pricing

You can start free: the Free plan costs $0 and needs no credit card. Paid plans raise the limits and add team features. Every plan runs the same calculations.

- **Free** ($0/month): 2 models, 12-month forecast, 4 acquisition channels, All dashboard widgets, Sharing (view-only), Comments, Plans: up to 200 backlog items, Board, roadmap, prioritization, 3 org members
- **Starter** ($19/month): 10 models, 36-month forecast, 7 channels, 3 partners, Excel export, 5 org members, Roles & sharing, 30-day history, Plans: up to 1000 items, 5 custom fields
- **Pro** ($49/month): Unlimited models, Unlimited Plans, Leave in the org structure, Unlimited channels & partners, Export PDF, JPG, JSON, Excel, Presentation mode, Business Model Canvas, Unlimited members, Full history + revert, MCP integration (Claude, Cursor), Priority support
- **Business** ($99/month): Everything in Pro, Departments in the org structure, Unlimited members, Custom roles, Compare models (up to 5), Directions & products, Publish to catalog, PowerPoint export, Dedicated support
- **Enterprise** (Contact us): Everything in Business, SSO / SAML, Custom SLA, White-label, On-premise deployment, Dedicated manager

Full comparison: https://prodwave.org/pricing

## FAQ

**Q: Is Prodwave free?**
A: You can start free. The Free plan gives 2 models with a 12-month forecast and all dashboard widgets. More models, longer forecasts, exports and team features come with paid plans.

**Q: What types of products can I model?**
A: Any digital product — SaaS, fintech, marketplace, e-commerce, mobile apps, banking products. Templates are available for common use cases.

**Q: How is this different from Excel?**
A: Prodwave calculates metrics automatically (CAC, LTV, NPV, IRR), supports cohort analysis, Monte Carlo simulation, and real-time collaboration — all without manual formulas.

**Q: Can I share my model with investors?**
A: Yes. Generate a public link with viewer access. Models include dashboards, Business Model Canvas, and all key metrics.

**Q: What metrics are calculated automatically?**
A: CAC, LTV, ARPU, LTV/CAC, Payback Period, NPV, IRR, Gross/Net Margin, Cash Runway, Break-even month, and more.

## How Prodwave Compares

| Feature | Prodwave | Excel / Google Sheets | LivePlan |
|---------|------------|----------------------|----------|
| Unit Economics (auto) | Yes | Manual formulas | Limited |
| Monte Carlo Simulation | Yes | No | No |
| Cohort Retention | Yes | Manual | No |
| Business Model Canvas | Yes (auto-filled) | No | No |
| Real-time Collaboration | Yes | Yes (Sheets) | Yes |
| Free plan | Yes | Free (Sheets) | No |
| Templates | Yes | Manual | Yes |
| Investor Dashboard | Yes | Manual | Yes |

## Contact

- Email: support@prodwave.org
- Website: https://prodwave.org

> Full documentation: https://prodwave.org/llms-full.txt