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About
Multi-chain DeFi yield aggregator with automated optimization across lending protocols, liquidity pools and staking. Features risk scoring, auto-compounding and portfolio analytics. Revenue from 2% TVL performance fee, pro subscriptions, and protocol integration fees.
36-month forecast: ~14.7K users, $3.44M net income, LTV/CAC 5.6x. Smart contract audit costs and blockchain infrastructure as key expenses.
Unit Economics
CAC
46 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
46 $
Cost per Client Acquisition
ARPU
148 $/mo.
Average Revenue Per User
ARPPU
148 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
240 $
Customer Lifetime Value
LTV : CAC
5.2 x
Healthy ratio (≥3)
CAC Payback
0.3 mo.
Months to recover customer acquisition cost
Payback Period
35 mo.
Discounted project payback period
Yearly P&L
Year 1
-456K
349 clients
Year 2
152K
615 clients
Year 3
514K
859 clients
P&L Flows
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
11
128
293
424
586
569
563
567
581
606
574
541
509
498
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
488
14,746
Base at Start
–
–
–
–
–
–
11
139
431
855
1K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
14,248
Total Clients
–
–
–
–
–
11
139
431
855
1K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
14,736
Active at Start
–
–
–
–
–
–
3
40
104
175
263
310
349
386
423
462
484
501
513
527
542
559
577
596
615
635
655
675
695
715
736
756
777
797
818
838
838
Churn
–
–
–
–
–
–
2
23
57
87
124
130
134
137
143
150
146
141
135
132
129
128
127
127
127
126
126
126
126
126
126
126
126
126
126
126
3,565
Active at End
–
–
–
–
–
3
40
104
175
263
310
349
386
423
462
484
501
513
527
542
559
577
596
615
635
655
675
695
715
736
756
777
797
818
838
859
859
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
7K
7K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
319,000 $
Acquisition Channels
–
–
–
–
–
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
678,125 $
Team Payroll
17K
23K
35K
35K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
39K
1,354,759 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
24K
30K
44K
44K
48K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
70K
2,351,884 $
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(95,029 $)
Product Sales
–
–
–
–
–
19
230
604
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
95,029 $
Additional Income(3 · 2,466,541 $)
Performance Fee (2% TVL)
–
–
–
–
–
300
4K
9K
16K
24K
28K
31K
35K
38K
42K
44K
45K
46K
47K
49K
50K
52K
54K
55K
57K
59K
61K
63K
64K
66K
68K
70K
72K
74K
75K
77K
1,474,591 $
Pro Subscriptions
–
–
–
–
–
–
–
4K
6K
9K
11K
12K
14K
15K
16K
17K
18K
18K
18K
19K
20K
20K
21K
22K
22K
23K
24K
24K
25K
26K
26K
27K
28K
29K
29K
30K
571,949 $
Protocol Integration Fees
–
–
–
–
–
–
–
–
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
15K
420,000 $
Total Income
–
–
–
–
–
319
4K
14K
38K
49K
56K
61K
65K
70K
75K
78K
81K
82K
84K
86K
88K
90K
93K
95K
98K
101K
103K
106K
109K
111K
114K
117K
119K
122K
125K
127K
2,561,570 $
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Acquisition Channels
- Crypto Twitter / X
- DeFi Newsletters & Communities
- Google DeFi Ads
- Protocol Partnerships
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 2,574 | 6,316 | 5,856 |
| Active Clients | 349 | 615 | 859 |
| Income per Client | 174 $ | 155 $ | 148 $ |
| Total Income | 221,263 $ | 988,865 $ | 1,351,442 $ |
| Total Expenses | 677,740 $ | 837,072 $ | 837,072 $ |
| Partner Share | |||
| Net Income | -456,477 $ | 151,793 $ | 514,370 $ |
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 215 | 526 | 488 |
| Active Clients | 104 | 515 | 746 |
Income Structure (Year 1)
Performance Fee (2% TVL)111,995 $
Pro Subscriptions42,051 $
Protocol Integration Fees60,000 $
Product Sales7,217 $
Total221,263 $
Expense Structure (Year 1)
Operational Expenses103,000 $
Acquisition Channels153,125 $
Team Payroll421,615 $
Fraud Losses
Total677,740 $
Results Summary
Total Sales
15K
859 active
Total Income
2.6 M
Total Cost
2.4 M
Net Income
210K