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Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
327
1K
3K
3K
3K
4K
5K
6K
7K
8K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
239,939
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
98%
98%
98%
98%
98%
98%
98%
98%
98%
99%
Base at Start
–
–
–
–
–
–
–
327
2K
4K
7K
10K
15K
20K
26K
33K
42K
52K
61K
71K
81K
91K
101K
111K
121K
131K
141K
151K
161K
171K
181K
191K
200K
210K
220K
230K
230,063
Total Clients
–
–
–
–
–
–
327
2K
4K
7K
10K
15K
20K
26K
33K
42K
52K
61K
71K
81K
91K
101K
111K
121K
131K
141K
151K
161K
171K
181K
191K
200K
210K
220K
230K
240K
239,940
Active at Start
–
–
–
–
–
–
–
164
740
2K
2K
3K
4K
5K
6K
7K
9K
10K
11K
13K
13K
14K
15K
16K
17K
17K
18K
19K
19K
20K
21K
21K
22K
23K
24K
24K
24,212
Churn
–
–
–
–
–
–
–
98
421
827
1K
1K
2K
2K
2K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
95,069
Active at End
–
–
–
–
–
–
164
740
2K
2K
3K
4K
5K
6K
7K
9K
10K
11K
13K
13K
14K
15K
16K
17K
17K
18K
19K
19K
20K
21K
21K
22K
23K
24K
24K
25K
24,900

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.7M
1.7M
1.7M
1.8M
1.8M
1.8M
1.9M
2.0M
2.0M
2.1M
2.2M
2.3M
2.3M
2.4M
2.4M
2.4M
2.5M
2.5M
2.6M
2.6M
2.6M
2.7M
2.7M
2.8M
2.8M
2.8M
2.9M
2.9M
2.9M
3.0M
78,232,433 ₽
Acquisition Channels
–
–
–
–
–
–
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
2.0M
58,950,000 ₽
Team Payroll
2.6M
2.6M
2.6M
3.2M
3.5M
3.8M
3.8M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
4.0M
138,510,000 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
3.9M
3.9M
3.9M
4.5M
4.7M
5.1M
7.5M
7.7M
7.7M
7.7M
7.8M
7.8M
7.9M
7.9M
8.0M
8.1M
8.2M
8.2M
8.3M
8.3M
8.4M
8.4M
8.5M
8.5M
8.5M
8.6M
8.6M
8.7M
8.7M
8.7M
8.8M
8.8M
8.8M
8.9M
8.9M
8.9M
275,692,433 ₽

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Комиссия P2P переводов
–
–
–
–
–
–
10K
44K
94K
130K
171K
223K
287K
354K
432K
521K
620K
689K
751K
806K
857K
905K
950K
995K
1.0M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
24,036,717 ₽
Merchant fees (QR-платежи)
–
–
–
–
–
–
20K
89K
189K
259K
342K
445K
574K
709K
863K
1.0M
1.2M
1.4M
1.5M
1.6M
1.7M
1.8M
1.9M
2.0M
2.1M
2.2M
2.2M
2.3M
2.4M
2.5M
2.6M
2.7M
2.7M
2.8M
2.9M
3.0M
48,073,434 ₽
Комиссия за оплату услуг
–
–
–
–
–
–
15K
67K
141K
195K
257K
334K
431K
532K
648K
782K
930K
1.0M
1.1M
1.2M
1.3M
1.4M
1.4M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.9M
1.9M
2.0M
2.1M
2.1M
2.2M
2.2M
36,055,075 ₽
BNPL / микрозаймы
–
–
–
–
–
–
33K
148K
314K
432K
570K
742K
957K
1.2M
1.4M
1.7M
2.1M
2.3M
2.5M
2.7M
2.9M
3.0M
3.2M
3.3M
3.5M
3.6M
3.7M
3.9M
4.0M
4.2M
4.3M
4.4M
4.6M
4.7M
4.8M
5.0M
80,122,390 ₽
Рекламные доходы
–
–
–
–
–
–
8K
37K
79K
108K
143K
185K
239K
295K
360K
434K
517K
574K
626K
672K
714K
754K
792K
829K
865K
900K
935K
969K
1.0M
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
20,030,597 ₽
Total Income
–
–
–
–
–
–
85K
385K
817K
1.1M
1.5M
1.9M
2.5M
3.1M
3.7M
4.5M
5.4M
6.0M
6.5M
7.0M
7.4M
7.8M
8.2M
8.6M
9.0M
9.4M
9.7M
10.1M
10.4M
10.8M
11.2M
11.5M
11.9M
12.2M
12.6M
12.9M
208,318,213 ₽

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales1,2208,8759,900
Active Clients93311,34321,108

Results Summary

Total Sales
240K
24,900 active
Total Income
208.3 M
Total Cost
275.7 M
Net Income
-67.4 M

Key Metrics

Active Clients
+9%
25K
Income / mo.
+9%
12.9 M ₽
Net Income / mo.
+35%
4.0 M ₽
Total for period
-67.4 M ₽

Investments

NPV
-66.1 M ₽
IRR
-67 %
Breakeven
24 mo.
Profitability Index
0 x

Unit Economics

CAC
246 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
246 ₽
Cost per Client Acquisition
ARPU
520 ₽/mo.
Average Revenue Per User
ARPPU
520 ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-761 ₽
Customer Lifetime Value
LTV : CAC
-3.1 x
Critical (<1)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Market Size

TAM
110,000,000 users
≈ 686,400,000,000 ₽ / year
SAM
65,000,000 users
≈ 405,600,000,000 ₽ / year
SOM
1,000,000 users
≈ 6,240,000,000 ₽ / year

Market Penetration

TAM
0.02%
24,900 / 145,251,742
SAM
0.03%
24,900 / 85,830,575
SOM
1.89%
24,900 / 1,320,470
Saturation Factor
98%

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M33070K140K210K264K

Acquisition Channels

  • ASO
  • TikTok Ads
  • VK Реклама
  • Вирусное распространение
  • Реферальная программа
  • Торговые партнёры (QR-терминалы)
  • Яндекс UAC
M1M5M9M13M17M21M25M29M3303K6K9K12K

Cumulative P&L

M1M7M13M19M25M31-100.0M-75.0 M-50.0M-25.0 M0

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

P&L Flows

Revenue: 208,318,213 ₽Income208,318,213 100%Payroll14 ppl138,510,000 66%OpEx78,232,433 38%Channels58,950,000 28%
Profit: -67,374,220 ₽

Income Structure (Year 1)

Комиссия P2P переводов671,822 ₽
Merchant fees (QR-платежи)1,343,645 ₽
Комиссия за оплату услуг1,007,734 ₽
BNPL / микрозаймы2,239,408 ₽
Рекламные доходы559,852 ₽
Total5,822,461 ₽

Expense Structure (Year 1)

Operational Expenses17,993,443 ₽
Acquisition Channels11,790,000 ₽
Team Payroll42,282,000 ₽
Fraud Losses
Total72,065,443 ₽

CAC by Channel

Органический рост0 ₽
53543 sales · channel: 0 · payroll: 0
Партнёрства0 ₽
151741 sales · channel: 0 · payroll: 0
Перформанс-маркетинг1,566 ₽
37634 sales · channel: 58,950,000 · payroll: 0
Average CAC243 ₽

Referral Tree

Referral program disabled

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-106.3M-66.3 M-26.3 M38.2 M

Yearly P&L

Year 1
-66.2 M
3,710 clients
Year 2
-27.9 M
16,577 clients
Year 3
26.8 M
24,900 clients

Yearly Forecast

MetricYear 1Year 2Year 3
Sales14,640106,504118,795
Active Clients3,71016,57724,900
Income per Client520 ₽520 ₽520 ₽
Total Income5,822,461 ₽70,781,217 ₽131,714,535 ₽
Total Expenses72,065,443 ₽98,708,239 ₽104,918,751 ₽
Partner Share
Net Income-66,242,982 ₽-27,927,022 ₽26,795,784 ₽

Sales Timeline

Total Sales
239,939 clients
Active (end)
24,900 clients
Churn
95,069 clients
Activation
50%

Income vs Expenses

M1M7M13M19M25M3103.5 M7.0 M10.5 M14.0M
Income Expenses