Dashboard
DemoPresentation mode
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
62
279
535
601
671
763
878
911
995
981
967
952
938
931
924
924
923
923
923
923
923
923
923
923
922
922
922
922
922
922
25,228
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
Base at Start
–
–
–
–
–
–
–
62
342
877
1K
2K
3K
4K
5K
6K
7K
8K
9K
10K
10K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
22K
23K
24K
24,308
Total Clients
–
–
–
–
–
–
62
342
877
1K
2K
3K
4K
5K
6K
7K
8K
9K
10K
10K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
22K
23K
24K
25K
25,229
Active at Start
–
–
–
–
–
–
–
28
137
299
412
520
639
774
881
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,212
Churn
–
–
–
–
–
–
–
17
78
158
194
225
260
302
323
355
361
363
363
361
360
358
358
358
358
358
358
357
357
357
357
357
357
357
357
357
9,081
Active at End
–
–
–
–
–
–
28
137
299
412
520
639
774
881
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,270
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.1M
1.1M
1.1M
1.1M
1.1M
1.1M
1.4M
1.4M
1.5M
1.5M
1.5M
1.5M
1.5M
1.6M
1.6M
1.6M
1.6M
1.6M
1.6M
1.6M
1.6M
1.7M
1.7M
1.7M
1.7M
1.7M
1.7M
1.7M
1.7M
1.7M
1.7M
1.8M
1.8M
1.8M
1.8M
1.8M
55,935,074 ₽
Acquisition Channels
–
–
–
–
–
–
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
40,125,000 ₽
Team Payroll
1.9M
1.9M
2.7M
3.0M
3.2M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
3.4M
117,053,100 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
3.0M
3.0M
3.9M
4.2M
4.4M
4.5M
6.1M
6.1M
6.2M
6.2M
6.2M
6.2M
6.2M
6.3M
6.3M
6.3M
6.3M
6.3M
6.3M
6.3M
6.3M
6.4M
6.4M
6.4M
6.4M
6.4M
6.4M
6.4M
6.4M
6.4M
6.4M
6.5M
6.5M
6.5M
6.5M
6.5M
213,113,174 ₽
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Подписка на платформу
–
–
–
–
–
–
42K
205K
449K
618K
780K
958K
1.2M
1.3M
1.5M
1.6M
1.7M
1.8M
1.9M
2.0M
2.1M
2.2M
2.3M
2.4M
2.5M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
3.1M
3.2M
3.3M
3.4M
60,300,636 ₽
Продажа курсов
–
–
–
–
–
–
28K
137K
299K
412K
520K
639K
774K
881K
1.0M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.9M
1.9M
2.0M
2.0M
2.1M
2.2M
2.2M
2.3M
40,200,424 ₽
Менторство
–
–
–
–
–
–
14K
68K
150K
206K
260K
319K
387K
441K
503K
546K
583K
616K
646K
674K
702K
731K
760K
788K
817K
845K
874K
903K
932K
961K
990K
1.0M
1.0M
1.1M
1.1M
1.1M
20,100,212 ₽
Корпоративные лицензии
–
–
–
–
–
–
11K
55K
120K
165K
208K
256K
309K
353K
402K
437K
466K
493K
516K
540K
562K
585K
608K
630K
653K
676K
699K
722K
746K
769K
792K
815K
838K
862K
885K
908K
16,080,170 ₽
Total Income
–
–
–
–
–
–
95K
466K
1.0M
1.4M
1.8M
2.2M
2.6M
3.0M
3.4M
3.7M
4.0M
4.2M
4.4M
4.6M
4.8M
5.0M
5.2M
5.4M
5.6M
5.7M
5.9M
6.1M
6.3M
6.5M
6.7M
6.9M
7.1M
7.3M
7.5M
7.7M
136,681,443 ₽
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 243 | 937 | 923 |
| Active Clients | 170 | 1,229 | 1,951 |
Results Summary
Total Sales
25K
2,270 active
Total Income
136.7 M
Total Cost
213.1 M
Net Income
-76.4 M
Unit Economics
CAC
2K ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
2K ₽
Cost per Client Acquisition
ARPU
3K ₽/mo.
Average Revenue Per User
ARPPU
3K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
112 ₽
Customer Lifetime Value
LTV : CAC
0.1 x
Critical (<1)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Key Metrics
Active Clients
+9%
2K
Income / mo.
+9%
7.7 M ₽
Net Income / mo.
+120%
1.2 M ₽
Total for period
-76.4 M ₽
Investments
NPV
-67.6 M ₽
IRR
-99 %
Breakeven
30 mo.
Profitability Index
0 x
Market Size
TAM
50,000,000 users
≈ 2,040,000,000,000 ₽ / year
SAM
12,000,000 users
≈ 489,600,000,000 ₽ / year
SOM
150,000 users
≈ 6,120,000,000 ₽ / year
Market Penetration
TAM
0.00%
2,270 / 87,182,102
SAM
0.01%
2,270 / 20,923,704
SOM
0.87%
2,270 / 261,546
Saturation Factor99%
Cumulative P&L
Margins
Gross Operating Net
P&L Flows
Profit: -76,431,732 ₽
Acquisition Channels
- SEO / контент-маркетинг
- TikTok Ads
- VK Ads
- YouTube блогеры
- Рефералы
- Яндекс Директ
CAC by Channel
Органические каналы0 ₽
8111 sales · channel: 0 · payroll: 0
Реферальная программа0 ₽
8946 sales · channel: 0 · payroll: 0
Платная реклама4,817 ₽
8331 sales · channel: 40,125,000 · payroll: 0
Average CAC1,580 ₽
Income Structure (Year 1)
Подписка на платформу3,052,569 ₽
Продажа курсов2,035,046 ₽
Менторство1,017,523 ₽
Корпоративные лицензии814,018 ₽
Total6,919,157 ₽
Expense Structure (Year 1)
Operational Expenses15,656,133 ₽
Acquisition Channels8,025,000 ₽
Team Payroll36,279,900 ₽
Fraud Losses
Total59,961,033 ₽
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Yearly P&L
Year 1
-53.0 M
639 clients
Year 2
-25.7 M
1,576 clients
Year 3
2.3 M
2,270 clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 2,911 | 11,247 | 11,070 |
| Active Clients | 639 | 1,576 | 2,270 |
| Income per Client | 3,399 ₽ | 3,400 ₽ | 3,400 ₽ |
| Total Income | 6,919,157 ₽ | 50,155,967 ₽ | 79,606,318 ₽ |
| Total Expenses | 59,961,033 ₽ | 75,818,157 ₽ | 77,333,984 ₽ |
| Partner Share | |||
| Net Income | -53,041,876 ₽ | -25,662,190 ₽ | 2,272,334 ₽ |