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Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
26
106
256
293
356
446
542
625
726
786
856
845
835
833
830
828
826
824
823
823
822
822
821
821
820
820
819
819
818
818
20,685
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
97%
97%
97%
97%
97%
97%
97%
97%
98%
Base at Start
–
–
–
–
–
–
–
26
132
388
681
1K
1K
2K
3K
3K
4K
5K
6K
7K
8K
8K
9K
10K
11K
12K
12K
13K
14K
15K
16K
17K
17K
18K
19K
20K
19,868
Total Clients
–
–
–
–
–
–
26
132
388
681
1K
1K
2K
3K
3K
4K
5K
6K
7K
8K
8K
9K
10K
11K
12K
12K
13K
14K
15K
16K
17K
17K
18K
19K
20K
21K
20,686
Active at Start
–
–
–
–
–
–
–
15
70
184
260
349
461
589
722
874
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,475
Churn
–
–
–
–
–
–
–
9
40
99
124
156
197
242
285
333
369
406
414
417
420
422
424
425
425
425
425
425
424
424
424
423
423
423
423
422
9,868
Active at End
–
–
–
–
–
–
15
70
184
260
349
461
589
722
874
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
2,543

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
2.3M
2.3M
2.4M
2.4M
2.4M
2.5M
2.6M
2.6M
2.7M
2.7M
2.7M
2.7M
2.7M
2.7M
2.7M
2.7M
2.7M
2.7M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
90,452,733 ₽
Acquisition Channels
–
–
–
–
–
–
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
916K
27,480,000 ₽
Team Payroll
2.8M
2.8M
3.0M
3.6M
3.6M
4.0M
4.0M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
4.2M
146,844,900 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
4.5M
4.5M
4.8M
5.4M
5.4M
5.8M
7.2M
7.5M
7.5M
7.6M
7.6M
7.7M
7.7M
7.8M
7.8M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
7.9M
264,777,633 ₽

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3306K12K18K23K

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales124780821
Active Clients1121,2372,168

Results Summary

Total Sales
21K
2,543 active
Total Income
164.6 M
Total Cost
264.8 M
Net Income
-100.2 M

Unit Economics

CAC
1K ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
1K ₽
Cost per Client Acquisition
ARPU
4K ₽/mo.
Average Revenue Per User
ARPPU
4K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-26K ₽
Customer Lifetime Value
LTV : CAC
-19.9 x
Critical (<1)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Key Metrics

Active Clients
+9%
3K
Income / mo.
+9%
9.9 M ₽
Net Income / mo.
+86%
2.0 M ₽
Total for period
-100.2 M ₽

Investments

NPV
-89.3 M ₽
IRR
-99 %
Breakeven
29 mo.
Profitability Index
0 x

Market Size

TAM
6,000,000 users
≈ 280,800,000,000 ₽ / year
SAM
2,800,000 users
≈ 131,040,000,000 ₽ / year
SOM
60,000 users
≈ 2,808,000,000 ₽ / year

Market Penetration

TAM
0.03%
2,543 / 8,350,333
SAM
0.07%
2,543 / 3,896,822
SOM
3.05%
2,543 / 83,503
Saturation Factor
97%

Cumulative P&L

M1M7M13M19M25M31-120.0M-90.0 M-60.0M-30.0 M0

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

P&L Flows

Revenue: 164,565,766 ₽Income164,565,766 100%Payroll146,844,900 89%OpEx90,452,733 55%Channels27,480,000 17%
Profit: -100,211,867 ₽

Acquisition Channels

  • SEO / Контент-маркетинг
  • Telegram каналы
  • VK для бизнеса
  • Партнёры (бухгалтеры, юристы)
  • Рефералы от клиентов
  • Яндекс Директ
M1M5M9M13M17M21M25M29M3302505007501K

CAC by Channel

Контент и органика0 ₽
3263 sales · channel: 0 · payroll: 0
Партнёры и продажи0 ₽
13701 sales · channel: 0 · payroll: 0
Цифровой маркетинг6,622 ₽
4150 sales · channel: 27,480,000 · payroll: 0
Average CAC1,302 ₽

Income Structure (Year 1)

Абонентская плата2,009,706 ₽
Эквайринг (% от оборота)1,607,765 ₽
Зарплатный проект669,902 ₽
Процент на остаток счёта535,922 ₽
Комиссии за переводы401,941 ₽
Total5,225,235 ₽

Expense Structure (Year 1)

Operational Expenses24,808,508 ₽
Acquisition Channels5,496,000 ₽
Team Payroll45,076,500 ₽
Fraud Losses
Total75,381,008 ₽

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-123.6M-78.6 M-33.6 M11.4 M55.4 M

Yearly P&L

Year 1
-70.2 M
461 clients
Year 2
-36.4 M
1,722 clients
Year 3
6.3 M
2,543 clients

Yearly Forecast

MetricYear 1Year 2Year 3
Sales1,4839,3569,846
Active Clients4611,7222,543
Income per Client3,903 ₽3,901 ₽3,900 ₽
Total Income5,225,235 ₽57,905,195 ₽101,435,337 ₽
Total Expenses75,381,008 ₽94,297,344 ₽95,099,281 ₽
Partner Share
Net Income-70,155,773 ₽-36,392,149 ₽6,336,056 ₽

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Абонентская плата
–
–
–
–
–
–
23K
105K
275K
390K
524K
692K
884K
1.1M
1.3M
1.5M
1.7M
1.9M
2.0M
2.1M
2.3M
2.4M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.7M
3.8M
63,294,526 ₽
Эквайринг (% от оборота)
–
–
–
–
–
–
18K
84K
220K
312K
419K
554K
707K
867K
1.0M
1.2M
1.4M
1.5M
1.6M
1.7M
1.8M
1.9M
2.0M
2.1M
2.1M
2.2M
2.3M
2.4M
2.5M
2.6M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
50,635,620 ₽
Зарплатный проект
–
–
–
–
–
–
8K
35K
92K
130K
175K
231K
295K
361K
437K
506K
578K
629K
673K
714K
753K
790K
826K
861K
896K
930K
964K
998K
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
21,098,175 ₽
Процент на остаток счёта
–
–
–
–
–
–
6K
28K
73K
104K
140K
185K
236K
289K
349K
405K
463K
503K
538K
571K
602K
632K
661K
689K
717K
744K
771K
799K
826K
853K
881K
908K
935K
963K
990K
1.0M
16,878,540 ₽
Комиссии за переводы
–
–
–
–
–
–
5K
21K
55K
78K
105K
138K
177K
217K
262K
304K
347K
377K
404K
428K
452K
474K
496K
517K
537K
558K
579K
599K
619K
640K
660K
681K
701K
722K
742K
763K
12,658,905 ₽
Total Income
–
–
–
–
–
–
60K
273K
716K
1.0M
1.4M
1.8M
2.3M
2.8M
3.4M
3.9M
4.5M
4.9M
5.2M
5.6M
5.9M
6.2M
6.4M
6.7M
7.0M
7.3M
7.5M
7.8M
8.1M
8.3M
8.6M
8.9M
9.1M
9.4M
9.7M
9.9M
164,565,766 ₽