Dashboard
DemoPresentation mode
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
31
144
376
463
573
685
820
863
918
986
972
959
946
938
929
923
917
917
916
915
914
914
913
912
912
911
911
910
910
909
24,307
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
98%
98%
98%
98%
97%
97%
97%
97%
97%
97%
97%
97%
97%
97%
96%
96%
96%
96%
96%
96%
96%
96%
96%
97%
Base at Start
–
–
–
–
–
–
–
31
174
551
1K
2K
2K
3K
4K
5K
6K
7K
8K
9K
10K
11K
12K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
22K
23K
23,397
Total Clients
–
–
–
–
–
–
31
174
551
1K
2K
2K
3K
4K
5K
6K
7K
8K
9K
10K
11K
12K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
22K
23K
24K
24,306
Active at Start
–
–
–
–
–
–
–
17
86
244
365
503
652
824
961
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
2,623
Churn
–
–
–
–
–
–
–
10
49
133
178
228
279
338
368
399
432
439
441
441
440
439
437
436
435
434
434
433
433
432
432
432
431
431
431
430
10,675
Active at End
–
–
–
–
–
–
17
86
244
365
503
652
824
961
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
2,692
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.3M
2.4M
2.4M
2.4M
79,864,977 ₽
Acquisition Channels
–
–
–
–
–
–
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
888K
26,625,000 ₽
Team Payroll
2.0M
2.0M
2.3M
3.2M
3.5M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
3.9M
135,460,350 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
3.8M
3.8M
4.0M
4.9M
5.3M
5.7M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.1M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
7.2M
241,950,327 ₽
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 189 | 924 | 912 |
| Active Clients | 156 | 1,420 | 2,310 |
Results Summary
Total Sales
24K
2,692 active
Total Income
242.4 M
Total Cost
242.0 M
Net Income
497K
Unit Economics
CAC
1K ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
1K ₽
Cost per Client Acquisition
ARPU
5K ₽/mo.
Average Revenue Per User
ARPPU
5K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-11K ₽
Customer Lifetime Value
LTV : CAC
-10.1 x
Critical (<1)
CAC Payback
0.3 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Key Metrics
Active Clients
+9%
3K
Income / mo.
+9%
14.0 M ₽
Net Income / mo.
+20%
6.8 M ₽
Total for period
497K ₽
Investments
NPV
-17.1 M ₽
IRR
0 %
Breakeven
18 mo.
Profitability Index
1 x
Market Size
TAM
6,000,000 users
≈ 374,400,000,000 ₽ / year
SAM
2,000,000 users
≈ 124,800,000,000 ₽ / year
SOM
40,000 users
≈ 2,496,000,000 ₽ / year
Market Penetration
TAM
0.03%
2,692 / 9,723,153
SAM
0.08%
2,692 / 3,241,051
SOM
4.15%
2,692 / 64,821
Saturation Factor96%
Cumulative P&L
Margins
Gross Operating Net
P&L Flows
Acquisition Channels
- SEO / контент-маркетинг
- Telegram-каналы (B2B)
- VK для бизнеса
- Партнёры-интеграторы
- Реферальная программа
- Яндекс Директ
CAC by Channel
Органические каналы0 ₽
5858 sales · channel: 0 · payroll: 0
Партнёрские каналы0 ₽
6240 sales · channel: 0 · payroll: 0
Рефералы0 ₽
7200 sales · channel: 0 · payroll: 0
Платная реклама4,639 ₽
5739 sales · channel: 26,625,000 · payroll: 0
Average CAC1,063 ₽
Income Structure (Year 1)
Подписка Базовая4,665,556 ₽
Подписка Про (доплата)2,799,334 ₽
Интеграции / настройка1,492,978 ₽
Обучение / консалтинг746,489 ₽
Total9,704,357 ₽
Expense Structure (Year 1)
Operational Expenses24,074,649 ₽
Acquisition Channels5,325,000 ₽
Team Payroll40,690,350 ₽
Fraud Losses
Total70,089,999 ₽
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Yearly P&L
Year 1
-60.4 M
652 clients
Year 2
2.9 M
1,861 clients
Year 3
58.0 M
2,692 clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 2,272 | 11,088 | 10,947 |
| Active Clients | 652 | 1,861 | 2,692 |
| Income per Client | 5,200 ₽ | 5,200 ₽ | 5,201 ₽ |
| Total Income | 9,704,357 ₽ | 88,584,436 ₽ | 144,158,212 ₽ |
| Total Expenses | 70,089,999 ₽ | 85,716,419 ₽ | 86,143,909 ₽ |
| Partner Share | |||
| Net Income | -60,385,641 ₽ | 2,868,017 ₽ | 58,014,302 ₽ |
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Подписка Базовая
–
–
–
–
–
–
42K
215K
609K
913K
1.3M
1.6M
2.1M
2.4M
2.7M
3.1M
3.4M
3.6M
3.8M
4.0M
4.1M
4.3M
4.5M
4.7M
4.8M
5.0M
5.2M
5.3M
5.5M
5.7M
5.9M
6.0M
6.2M
6.4M
6.6M
6.7M
116,561,060 ₽
Подписка Про (доплата)
–
–
–
–
–
–
25K
129K
365K
548K
754K
978K
1.2M
1.4M
1.6M
1.9M
2.0M
2.1M
2.3M
2.4M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.7M
3.8M
3.9M
4.0M
69,936,636 ₽
Интеграции / настройка
–
–
–
–
–
–
13K
69K
195K
292K
402K
522K
660K
769K
878K
993K
1.1M
1.1M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
1.9M
2.0M
2.0M
2.1M
2.2M
37,299,539 ₽
Обучение / консалтинг
–
–
–
–
–
–
7K
34K
97K
146K
201K
261K
330K
384K
439K
497K
538K
573K
605K
635K
663K
690K
717K
744K
772K
799K
827K
855K
882K
910K
938K
966K
993K
1.0M
1.0M
1.1M
18,649,770 ₽
Total Income
–
–
–
–
–
–
88K
446K
1.3M
1.9M
2.6M
3.4M
4.3M
5.0M
5.7M
6.5M
7.0M
7.4M
7.9M
8.2M
8.6M
9.0M
9.3M
9.7M
10.0M
10.4M
10.7M
11.1M
11.5M
11.8M
12.2M
12.6M
12.9M
13.3M
13.6M
14.0M
242,447,005 ₽