Market Size

Define market size to assess forecast feasibility

Current Market

TAM — Total Addressable Market

users

All potential users of the product worldwide

≈ 374,400,000,000 ₽ / year

SAM — Serviceable Available Market

users

Users you can actually serve

≈ 124,800,000,000 ₽ / year

SOM — Serviceable Obtainable Market

users

Realistic market share within the forecast period

≈ 2,496,000,000 ₽ / year

Future Market

Market Growth

% / year

Annual TAM/SAM growth rate (CAGR)

	Apr 2026	Apr 2027	Apr 2028	Apr 2029
TAM	6,000,000	7,080,000	8,354,400	9,858,192
SAM	2,000,000	2,360,000	2,784,800	3,286,064
SOM	40,000	47,200	55,696	65,721
		+18.0% from start	+39.2% from start	+64.3% from start

Market Saturation Curve

Growth slowdown as active clients approach SOM

Acquisition rate → Market fill

Slowdown is proportional to market saturation. The closer to SOM — the fewer new clients. At 50% — sales drop by half, at 90% — only 10% of potential remains.

25% → 75%50% → 50%75% → 25%90% → 10%

Market fill → share of max sales

factor = 1 − activeCards / SOM

Impact on Model (last month)

Active Clients

2,692

/ 40,000 SOM

SOM Fill

Sales Factor

96%

of max sales

Оценка рынка: CRM для МСБ, Россия

TAM (6 млн) — общее число МСП в РФ. По данным ФНС, ~6.2 млн действующих МСП.
SAM (2 млн) — компании, использующие или ищущие CRM. Проникновение ~25%. Конкуренты: Битрикс24, amoCRM, Мегаплан, Planfix.
SOM (40 000) — за 3 года при фокусе на 1С и мессенджеры. ~2% от SAM.
Рост 18% — CRM в РФ растёт на 15–20% ежегодно.