Prodwave
PixelQuest — Casual Mobile Game
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About

Hyper-casual puzzle adventure with daily challenges, seasonal events and collectible characters. Monetization through in-app purchases, rewarded video ads, interstitial/banner ads, and season pass. App store commission (30%) is the main cost driver.

36-month forecast: ~29.1K players, $1.03M net income, LTV/CAC 14.8x. Efficient paid UA and strong organic discovery.

Unit Economics

CAC
10 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
10 $
Cost per Client Acquisition
ARPU
20 $/mo.
Average Revenue Per User
ARPPU
20 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
105 $
Customer Lifetime Value
LTV : CAC
10.9 x
Healthy ratio (≥3)
CAC Payback
0.5 mo.
Months to recover customer acquisition cost
Payback Period
32 mo.
Discounted project payback period

Yearly P&L

Year 1
-176K
1,893 clients
Year 2
80K
2,442 clients
Year 3
259K
3,227 clients

P&L Flows

Revenue: 1,413,801 $Profit: 163,153 $Income1,413,801 100%Payroll5 ppl840,585 59%Channels281,600 20%OpEx128,462 9%Profit163,153 12%

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
382
1K
1K
1K
1K
1K
1K
1K
1K
981
958
934
911
887
864
840
817
793
793
793
793
793
793
793
793
793
793
793
793
793
793
793
29,121
Base at Start
–
–
–
–
–
382
1K
3K
4K
5K
7K
8K
9K
10K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
20K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
28K
28,334
Total Clients
–
–
–
–
382
1K
3K
4K
5K
7K
8K
9K
10K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
20K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
28K
29K
29,127
Active at Start
–
–
–
–
–
229
722
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,161
Churn
–
–
–
–
–
138
401
496
549
604
669
639
586
557
527
513
501
488
474
460
448
434
421
417
414
413
412
411
410
410
410
409
409
409
409
409
14,247
Active at End
–
–
–
–
229
722
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,227

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
128,462 $
Acquisition Channels
–
–
–
–
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
281,600 $
Team Payroll
20K
20K
20K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
21K
21K
21K
21K
21K
21K
840,585 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
22K
22K
22K
26K
35K
36K
36K
36K
36K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
34K
34K
34K
34K
34K
34K
1,250,647 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
In-App Purchases
–
–
–
–
2K
6K
8K
10K
12K
14K
15K
15K
16K
16K
16K
17K
17K
17K
18K
18K
18K
19K
19K
20K
20K
21K
21K
22K
22K
23K
23K
24K
24K
25K
25K
26K
565,887 $
Rewarded Video Ads
–
–
–
–
1K
4K
5K
6K
7K
9K
9K
9K
10K
10K
10K
10K
11K
11K
11K
11K
11K
12K
12K
12K
13K
13K
13K
13K
14K
14K
14K
15K
15K
15K
16K
16K
353,680 $
Interstitial + Banner Ads
–
–
–
–
688
2K
3K
4K
4K
5K
6K
6K
6K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
212,208 $
Season Pass
–
–
–
–
–
3K
4K
5K
6K
7K
7K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
10K
10K
10K
11K
11K
11K
11K
12K
12K
12K
12K
13K
13K
282,026 $
Total Income
–
–
–
–
4K
14K
20K
25K
30K
35K
37K
38K
39K
39K
40K
41K
42K
43K
44K
45K
46K
47K
48K
49K
50K
51K
53K
54K
55K
57K
58K
59K
61K
62K
63K
65K
1,413,801 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-236K-36K164K472KBreakeven

Acquisition Channels

  • ASO / Viral / Cross-promo
  • Meta Ads
  • TikTok Ads
  • Unity / ironSource
M1M5M9M13M17M21M25M29M3304008001K2K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3309K17K26K32K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales8,98110,6249,516
Active Clients1,8932,4423,227
Income per Client20 $20 $20 $
Total Income203,887 $522,878 $687,035 $
Total Expenses379,565 $442,930 $428,153 $
Partner Share
Net Income-175,678 $79,948 $258,883 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales748885793
Active Clients8532,1792,863

Income Structure (Year 1)

In-App Purchases81,922 $
Rewarded Video Ads51,201 $
Interstitial + Banner Ads30,721 $
Season Pass40,044 $
Total203,887 $

Expense Structure (Year 1)

Operational Expenses30,816 $
Acquisition Channels70,400 $
Team Payroll278,349 $
Fraud Losses
Total379,565 $

Results Summary

Total Sales
29K
3,227 active
Total Income
1.4 M
Total Cost
1.3 M
Net Income
163K