Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Oct 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 8,800 $/mo)
UA →TikTok Ads(2,700 $/mo)
86,400
UA →Unity / ironSource(2,100 $/mo)
67,200
UA →Meta Ads(4,000 $/mo)
128,000
Organic →ASO / Viral / Cross-promo
0
Acquisition Channels: 281,600 $
People(5 people - 24,350 $/mo)
Game Development →Lead Game Developer(6,683 $/mo)
240,588
Game Development →Game Developer(5,103 $/mo)
183,708
Game Development →2D Artist(4,253 $/mo)
153,108
Game Development →Game Designer(80)(3,694 $/mo)
110,820
Publishing →UA Manager(4,617 $/mo)
152,361
People (Payroll + Taxes 21.5%): 840,585 $
Operations(4 items - 1,800.9 $/mo)
Server & CDN(800 $/mo)
28,800
App Store Fees (30%)(0.9 $/mo)
28.8
Analytics & Tools(400 $/mo)
14,400
Office(600 $/mo)
21,600
Operational: 64,829 $
Total Expenses: 1,187,014 $
Sales
New Sales
–
–
–
–
382
1K
1K
1K
1K
1K
1K
1K
1K
981
958
934
911
887
864
840
817
793
793
793
793
793
793
793
793
793
793
793
793
793
793
793
29,121
Base at Start
–
–
–
–
–
382
1K
3K
4K
5K
7K
8K
9K
10K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
20K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
28K
28,334
Total Clients
–
–
–
–
382
1K
3K
4K
5K
7K
8K
9K
10K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
20K
20K
21K
22K
23K
24K
24K
25K
26K
27K
28K
28K
29K
29,127
Active at Start
–
–
–
–
–
229
722
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,161
Churn
–
–
–
–
–
138
401
496
549
604
669
639
586
557
527
513
501
488
474
460
448
434
421
417
414
413
412
411
410
410
410
409
409
409
409
409
14,247
Active at End
–
–
–
–
229
722
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,227
Income
Additional Income(4 incomes, 1,413,801 $)
In-App Purchases
–
–
–
–
2K
6K
8K
10K
12K
14K
15K
15K
16K
16K
16K
17K
17K
17K
18K
18K
18K
19K
19K
20K
20K
21K
21K
22K
22K
23K
23K
24K
24K
25K
25K
26K
565,887
Rewarded Video Ads
–
–
–
–
1K
4K
5K
6K
7K
9K
9K
9K
10K
10K
10K
10K
11K
11K
11K
11K
11K
12K
12K
12K
13K
13K
13K
13K
14K
14K
14K
15K
15K
15K
16K
16K
353,680
Interstitial + Banner Ads
–
–
–
–
688
2K
3K
4K
4K
5K
6K
6K
6K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
212,208
Season Pass
–
–
–
–
–
3K
4K
5K
6K
7K
7K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
10K
10K
10K
10K
11K
11K
11K
11K
12K
12K
12K
12K
13K
13K
282,026