Prodwave
PipeForce CRM
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About

B2B CRM platform for sales teams (10–500 employees) with pipeline management, deal tracking, email automation and team analytics. Revenue from onboarding/setup fees, API/integration add-ons, partner marketplace, and training/consulting services.

36-month forecast: ~10.6K accounts, $2.76M net income, LTV/CAC 3.1x. High ARPU from professional services offsets sales-driven acquisition costs. Growth via content marketing and paid channels.

Unit Economics

CAC
64 ₸
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
64 ₸
Cost per Client Acquisition
ARPU
138 ₸/mo.
Average Revenue Per User
ARPPU
138 ₸/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
527 ₸
Customer Lifetime Value
LTV : CAC
8.3 x
Healthy ratio (≥3)
CAC Payback
0.3 mo.
Months to recover customer acquisition cost
Payback Period
16 mo.
Discounted project payback period

Yearly P&L

Year 1
-237K
236 clients
Year 2
1.3 M
994 clients
Year 3
1.7 M
1,571 clients

P&L Flows

Revenue: 4,636,061 ₸Profit: 2,762,347 ₸Product Sales5 subch., 0Income4,636,061 100%Payroll7 ppl1,065,364 23%Channels676,600 15%OpEx6 items131,750 3%ProfitFree (2 users)Starter (10 …Professional…Onboarding &…API & Integr…Partner Mark…2,762,347 60%

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
1
29
70
101
141
187
247
301
318
340
369
403
444
440
436
433
430
429
427
426
425
424
423
421
420
420
420
420
420
420
420
10,605
Base at Start
–
–
–
–
–
–
1
30
100
200
341
528
775
1K
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
6K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10,185
Total Clients
–
–
–
–
–
1
30
100
200
341
528
775
1K
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
6K
7K
7K
8K
8K
9K
9K
9K
10K
10K
11K
10,605
Active at Start
–
–
–
–
–
–
1
14
42
75
117
169
236
311
376
441
509
582
663
729
788
842
894
944
994
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
1,522
Churn
–
–
–
–
–
–
–
6
15
25
37
51
69
87
99
109
120
132
145
151
153
155
155
156
156
156
155
155
155
154
154
154
154
153
153
153
3,517
Active at End
–
–
–
–
–
1
14
42
75
117
169
236
311
376
441
509
582
663
729
788
842
894
944
994
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
1,571

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
2K
2K
2K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
131,750 ₸
Acquisition Channels
–
–
–
–
–
13K
14K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
22K
676,600 ₸
Team Payroll
15K
15K
20K
20K
26K
29K
33K
33K
33K
33K
33K
33K
33K
33K
33K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
1,065,364 ₸
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₸
Total Expenses
18K
18K
23K
23K
29K
45K
51K
59K
59K
59K
59K
59K
59K
59K
59K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
57K
1,873,714 ₸

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(1,178,759 ₸)
Product Sales
–
–
–
–
–
32
684
2K
4K
6K
8K
11K
15K
18K
21K
25K
28K
32K
35K
38K
41K
43K
46K
48K
50K
53K
55K
57K
60K
62K
64K
67K
69K
71K
74K
76K
1,178,759 ₸
Additional Income(4 · 3,457,302 ₸)
Onboarding & Setup Fees
–
–
–
–
–
–
–
21K
30K
42K
56K
74K
90K
95K
102K
110K
121K
133K
132K
130K
129K
129K
128K
128K
127K
127K
127K
126K
126K
126K
126K
126K
126K
126K
126K
126K
3,161,935 ₸
API & Integration Add-ons
–
–
–
–
–
–
–
–
–
585
847
1K
2K
2K
2K
3K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
7K
8K
8K
121,367 ₸
Partner Marketplace Revenue
–
–
–
–
–
–
–
–
–
–
–
–
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
96,000 ₸
Training & Consulting
–
–
–
–
–
–
–
–
–
–
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
78,000 ₸
Total Income
–
–
–
–
–
32
684
23K
34K
48K
68K
89K
114K
122K
132K
144K
159K
175K
177K
179K
181K
183K
185K
188K
190K
192K
194K
197K
199K
201K
204K
206K
209K
211K
214K
216K
4,636,061 ₸

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-631K869K2.4 M3.6 MBreakeven

Acquisition Channels

  • Capterra & G2 Reviews
  • Google Ads (Search)
  • LinkedIn Ads
  • SEO & Blog Content
  • Word of Mouth & Referrals
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3303K6K9K12K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales7764,7705,059
Active Clients2369941,571
Income per Client378 ₸189 ₸138 ₸
Total Income262,815 ₸1,940,611 ₸2,432,635 ₸
Total Expenses500,098 ₸689,724 ₸683,892 ₸
Partner Share
Net Income-237,283 ₸1,250,887 ₸1,748,743 ₸

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales65398422
Active Clients556731,306

Income Structure (Year 1)

Onboarding & Setup Fees222,596 ₸
API & Integration Add-ons2,614 ₸
Training & Consulting6,000 ₸
Product Sales31,604 ₸
Total262,815 ₸

Expense Structure (Year 1)

Operational Expenses39,350 ₸
Acquisition Channels139,000 ₸
Team Payroll321,748 ₸
Fraud Losses
Total500,098 ₸

Results Summary

Total Sales
11K
1,571 active
Total Income
4.6 M
Total Cost
1.9 M
Net Income
2.8 M