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About
Interactive coding bootcamp with project-based learning, live mentoring and job placement assistance. Revenue from bootcamp subscriptions and job placement commissions. Major costs: mentor payments and content production.
36-month forecast: ~14.5K students, $1.04M net income, LTV/CAC 9.3x. Growth through search/content marketing and community.
Unit Economics
CAC
38 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
38 $
Cost per Client Acquisition
ARPU
55 $/mo.
Average Revenue Per User
ARPPU
55 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
125 $
Customer Lifetime Value
LTV : CAC
3.3 x
Healthy ratio (≥3)
CAC Payback
0.9 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Yearly P&L
Year 1
-425K
302 clients
Year 2
-264K
756 clients
Year 3
-11K
1,127 clients
P&L Flows
Profit: -699,807 $
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
22
91
214
261
326
410
400
393
392
398
410
429
454
493
538
589
586
583
580
577
574
574
574
574
574
574
574
574
574
574
574
14,460
Base at Start
–
–
–
–
–
–
22
113
327
588
914
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
7K
8K
8K
9K
9K
10K
10K
11K
12K
12K
13K
13K
14K
13,888
Total Clients
–
–
–
–
–
22
113
327
588
914
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
7K
8K
8K
9K
9K
10K
10K
11K
12K
12K
13K
13K
14K
14K
14,462
Active at Start
–
–
–
–
–
–
8
38
98
144
199
265
302
333
362
391
422
455
492
536
586
643
684
721
756
788
820
851
883
914
944
975
1K
1K
1K
1K
1,097
Churn
–
–
–
–
–
–
5
22
53
70
90
114
118
120
122
125
130
136
143
154
167
182
185
186
187
187
187
187
187
188
188
188
188
188
188
188
4,373
Active at End
–
–
–
–
–
8
38
98
144
199
265
302
333
362
391
422
455
492
536
586
643
684
721
756
788
820
851
883
914
944
975
1K
1K
1K
1K
1K
1,127
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
2K
2K
4K
4K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
8K
8K
9K
9K
9K
226,565 $
Acquisition Channels
–
–
–
–
–
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
542,500 $
Team Payroll
13K
18K
24K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
977,258 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
15K
21K
28K
32K
32K
50K
50K
50K
50K
51K
51K
51K
51K
51K
51K
51K
52K
52K
52K
52K
52K
52K
53K
53K
53K
53K
53K
53K
53K
54K
54K
54K
54K
54K
54K
54K
1,746,323 $
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(593,809 $)
Product Sales
–
–
–
–
–
256
1K
3K
5K
6K
8K
9K
10K
11K
12K
13K
14K
15K
17K
18K
20K
21K
23K
24K
25K
26K
27K
28K
29K
30K
31K
32K
32K
33K
34K
35K
593,809 $
Additional Income(2 · 452,708 $)
Bootcamp Subscriptions
–
–
–
–
–
180
834
2K
3K
4K
6K
7K
7K
8K
9K
9K
10K
11K
12K
13K
14K
15K
16K
17K
17K
18K
19K
19K
20K
21K
21K
22K
23K
23K
24K
25K
416,708 $
Job Placement Commission
–
–
–
–
–
–
–
–
–
–
–
–
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
36,000 $
Total Income
–
–
–
–
–
436
2K
5K
8K
11K
14K
16K
19K
21K
22K
24K
26K
28K
30K
33K
36K
38K
40K
42K
44K
45K
47K
49K
50K
52K
54K
55K
57K
58K
60K
62K
1,046,516 $
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Acquisition Channels
- Alumni Referrals
- Dev Community / Reddit
- Google Ads
- YouTube Tutorials
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 1,724 | 5,845 | 6,891 |
| Active Clients | 302 | 756 | 1,127 |
| Income per Client | 53 $ | 55 $ | 55 $ |
| Total Income | 56,218 $ | 358,477 $ | 631,821 $ |
| Total Expenses | 480,869 $ | 622,480 $ | 642,974 $ |
| Partner Share | |||
| Net Income | -424,651 $ | -264,003 $ | -11,153 $ |
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 144 | 487 | 574 |
| Active Clients | 88 | 532 | 959 |
Income Structure (Year 1)
Bootcamp Subscriptions23,183 $
Product Sales33,035 $
Total56,218 $
Expense Structure (Year 1)
Operational Expenses51,815 $
Acquisition Channels122,500 $
Team Payroll306,554 $
Fraud Losses
Total480,869 $
Results Summary
Total Sales
14K
1,127 active
Total Income
1.0 M
Total Cost
1.7 M
Net Income
-700K