Prodwave
FitPulse — Fitness Tracker App
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About

AI-powered fitness tracker with personalized workout plans, nutrition tracking and social challenges. Revenue from premium subscriptions, in-app purchases, and brand partnerships. Key costs: app store commission (30%) and cloud/CDN.

36-month forecast: ~21.9K users, $211K net income, LTV/CAC 16.6x. Growth through app store, social, and organic channels.

Unit Economics

CAC
13 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
13 $
Cost per Client Acquisition
ARPU
18 $/mo.
Average Revenue Per User
ARPPU
18 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
87 $
Customer Lifetime Value
LTV : CAC
6.7 x
Healthy ratio (≥3)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-335K
929 clients
Year 2
-215K
1,522 clients
Year 3
-91K
2,113 clients

P&L Flows

Revenue: 797,864 $Product Sales5 subch., 0Income797,864 100%Payroll1,001,066 125%Channels281,790 35%OpEx155,800 20%
Profit: -640,792 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
217
552
722
753
790
799
804
839
789
770
751
732
713
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
21,921
Base at Start
–
–
–
–
–
–
217
769
1K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
18K
19K
20K
21K
21K
21,219
Total Clients
–
–
–
–
–
217
769
1K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
18K
19K
20K
21K
21K
22K
21,924
Active at Start
–
–
–
–
–
–
109
319
504
631
747
843
929
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,064
Churn
–
–
–
–
–
–
65
176
250
279
303
317
326
342
334
329
325
319
313
308
307
306
305
305
304
304
303
303
303
303
303
303
303
303
303
303
8,847
Active at End
–
–
–
–
–
109
319
504
631
747
843
929
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,113

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
155,800 $
Acquisition Channels
–
–
–
–
–
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
281,790 $
Team Payroll
16K
22K
22K
27K
27K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
27K
27K
27K
27K
27K
27K
27K
27K
27K
27K
27K
27K
1,001,066 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
19K
24K
24K
29K
29K
42K
42K
42K
42K
42K
43K
43K
43K
43K
43K
43K
43K
43K
43K
43K
43K
43K
44K
44K
41K
41K
41K
41K
41K
42K
42K
42K
42K
42K
42K
42K
1,438,656 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(173,951 $)
Product Sales
–
–
–
–
–
456
1K
2K
3K
3K
4K
4K
4K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
9K
173,951 $
Additional Income(3 · 623,912 $)
Premium Subscriptions
–
–
–
–
–
979
3K
5K
6K
7K
8K
8K
9K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
373,197 $
In-App Purchases
–
–
–
–
–
–
639
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
82,715 $
Brand Partnerships
–
–
–
–
–
–
–
–
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
168,000 $
Total Income
–
–
–
–
–
1K
5K
8K
16K
17K
19K
20K
22K
22K
23K
24K
24K
25K
26K
26K
27K
28K
28K
29K
30K
31K
31K
32K
33K
34K
34K
35K
36K
37K
37K
38K
797,864 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-733K-433K-133K167K374K

Acquisition Channels

  • ASO / Word of Mouth
  • Apple Search Ads
  • Google UAC
  • Instagram Influencers
  • TikTok Ads
M1M5M9M13M17M21M25M29M3302505007501K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3307K13K20K24K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales4,6378,8248,460
Active Clients9291,5222,113
Income per Client22 $19 $18 $
Total Income85,801 $304,277 $407,786 $
Total Expenses421,114 $518,974 $498,568 $
Partner Share
Net Income-335,313 $-214,697 $-90,782 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales386735705
Active Clients3401,2741,842

Income Structure (Year 1)

Premium Subscriptions36,734 $
In-App Purchases7,946 $
Brand Partnerships24,000 $
Product Sales17,122 $
Total85,801 $

Expense Structure (Year 1)

Operational Expenses37,322 $
Acquisition Channels63,630 $
Team Payroll320,162 $
Fraud Losses
Total421,114 $

Results Summary

Total Sales
22K
2,113 active
Total Income
798K
Total Cost
1.4 M
Net Income
-641K