Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Nov 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(5 channels - 9,090 $/mo)
App Store →Apple Search Ads(3,240 $/mo)
100,440
App Store →Google UAC(2,250 $/mo)
69,750
Social →TikTok Ads(3,600 $/mo)
111,600
Social →Instagram Influencers
0
Organic →ASO / Word of Mouth
0
Acquisition Channels: 281,790 $
People(6 people - 29,647 $/mo)
Product →CTO(7,290 $/mo)
262,440
Product →iOS Developer(6,075 $/mo)
218,700
Product →Android Developer(5,832 $/mo)
204,120
Product →UI/UX Designer(60)(2,552 $/mo)
61,248
Growth →Growth Manager(4,860 $/mo)
160,380
Growth →Community Manager(3,038 $/mo)
94,178
People (Payroll + Taxes 21.5%): 1,001,066 $
Operations(4 items - 2,601.5 $/mo)
Cloud & CDN(1,200 $/mo)
43,200
App Store Fees (30%)(1.5 $/mo)
46.5
Analytics & Tools(600 $/mo)
21,600
Office(800 $/mo)
28,800
Operational: 93,647 $
Total Expenses: 1,376,503 $
Sales
New Sales
–
–
–
–
–
217
552
722
753
790
799
804
839
789
770
751
732
713
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
705
21,921
Base at Start
–
–
–
–
–
–
217
769
1K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
18K
19K
20K
21K
21K
21,219
Total Clients
–
–
–
–
–
217
769
1K
2K
3K
4K
5K
5K
6K
7K
8K
9K
9K
10K
11K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
18K
19K
20K
21K
21K
22K
21,924
Active at Start
–
–
–
–
–
–
109
319
504
631
747
843
929
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,064
Churn
–
–
–
–
–
–
65
176
250
279
303
317
326
342
334
329
325
319
313
308
307
306
305
305
304
304
303
303
303
303
303
303
303
303
303
303
8,847
Active at End
–
–
–
–
–
109
319
504
631
747
843
929
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2,113
Income
Tariffs(173,951 $)
Product Sales
–
–
–
–
–
456
1K
2K
3K
3K
4K
4K
4K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
9K
173,951
Additional Income(3 incomes, 623,912 $)
Premium Subscriptions
–
–
–
–
–
979
3K
5K
6K
7K
8K
8K
9K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
373,197
In-App Purchases
–
–
–
–
–
–
639
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
82,715
Brand Partnerships
–
–
–
–
–
–
–
–
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
168,000