Prodwave
GigHub — Freelance Marketplace
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About

Two-sided freelance marketplace connecting businesses with vetted professionals across design, development and marketing. Revenue from 18% platform commission, featured/boost listings, and premium freelancer badges. Variable costs include payment processing (2.9%) and dispute resolution.

36-month forecast: ~12.3K users, $21.9K net income, LTV/CAC 6.2x. Thin margins typical of marketplace economics with high reinvestment into liquidity.

Unit Economics

CAC
59 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
59 $
Cost per Client Acquisition
ARPU
49 $/mo.
Average Revenue Per User
ARPPU
49 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
146 $
Customer Lifetime Value
LTV : CAC
2.5 x
Acceptable (1–3)
CAC Payback
1.5 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-489K
214 clients
Year 2
-461K
648 clients
Year 3
-271K
956 clients

P&L Flows

Revenue: 788,243 $Income788,243 100%Payroll1,115,770 142%Channels729,000 92%OpEx163,452 21%
Profit: -1,219,979 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
28
96
203
231
263
313
330
357
395
444
502
494
485
484
483
482
482
482
482
482
482
482
482
482
482
482
482
482
482
482
12,338
Base at Start
–
–
–
–
–
–
–
28
123
326
557
820
1K
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
11K
11K
12K
11,849
Total Clients
–
–
–
–
–
–
28
123
326
557
820
1K
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
12,331
Active at Start
–
–
–
–
–
–
–
11
41
95
132
170
214
251
290
333
383
441
478
509
539
568
595
622
648
674
700
726
751
777
802
828
854
879
905
931
931
Churn
–
–
–
–
–
–
–
6
23
50
63
74
89
97
107
119
133
151
153
154
155
156
156
157
157
157
157
157
157
157
157
157
157
157
157
157
3,727
Active at End
–
–
–
–
–
–
11
41
95
132
170
214
251
290
333
383
441
478
509
539
568
595
622
648
674
700
726
751
777
802
828
854
879
905
931
956
956

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
6K
6K
6K
163,452 $
Acquisition Channels
–
–
–
–
–
–
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
729,000 $
Team Payroll
14K
19K
19K
24K
29K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
1,115,770 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
17K
23K
23K
28K
32K
36K
60K
60K
60K
60K
61K
61K
61K
61K
61K
61K
61K
61K
62K
62K
62K
62K
62K
62K
62K
62K
62K
62K
62K
62K
63K
63K
63K
63K
63K
63K
2,008,222 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Platform Commission (18%)
–
–
–
–
–
–
371
1K
3K
5K
6K
8K
9K
10K
12K
13K
15K
17K
18K
19K
20K
21K
22K
23K
24K
25K
25K
26K
27K
28K
29K
30K
31K
32K
33K
33K
563,542 $
Featured & Boost Listings
–
–
–
–
–
–
–
–
759
1K
1K
2K
2K
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
128,401 $
Premium Freelancer Badge
–
–
–
–
–
–
–
–
569
793
1K
1K
2K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
96,300 $
Total Income
–
–
–
–
–
–
371
1K
5K
6K
8K
11K
12K
14K
16K
19K
22K
23K
25K
26K
28K
29K
30K
32K
33K
34K
36K
37K
38K
39K
41K
42K
43K
44K
46K
47K
788,243 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-1.4 M-885K-385K115K598K

Acquisition Channels

  • Freelancer Referrals
  • Google Ads
  • LinkedIn Ads
  • SEO / Content Marketing
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3304K7K11K14K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales1,1345,4205,784
Active Clients214648956
Income per Client49 $49 $49 $
Total Income31,729 $277,150 $479,364 $
Total Expenses520,393 $737,724 $750,105 $
Partner Share
Net Income-488,664 $-460,574 $-270,740 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales95452482
Active Clients55471815

Income Structure (Year 1)

Platform Commission (18%)23,175 $
Featured & Boost Listings4,888 $
Premium Freelancer Badge3,666 $
Total31,729 $

Expense Structure (Year 1)

Operational Expenses40,335 $
Acquisition Channels145,800 $
Team Payroll334,258 $
Fraud Losses
Total520,393 $

Results Summary

Total Sales
12K
956 active
Total Income
788K
Total Cost
2.0 M
Net Income
-1.2 M