Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Jan 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 23,000 $/mo)
Paid Acquisition →Google Ads(21,000 $/mo)
651,000
Paid Acquisition →LinkedIn Sponsored(2,000 $/mo)
62,000
Organic & Viral →Product Hunt / SEO
0
Organic & Viral →Word of Mouth
0
Acquisition Channels: 713,000 $
People(6 people - 29,770 $/mo)
Product & Engineering →CTO(7,898 $/mo)
284,328
Product & Engineering →Full-Stack Developer(6,075 $/mo)
218,700
Product & Engineering →Frontend Developer(5,468 $/mo)
191,380
Product & Engineering →Designer(50)(1,823 $/mo)
36,460
Growth →Marketing Lead(5,468 $/mo)
180,444
Growth →Content Writer(3,038 $/mo)
97,216
People (Payroll + Taxes 21.5%): 1,008,528 $
Operations(3 items - 3,500 $/mo)
Cloud Hosting (AWS)(1,800 $/mo)
64,800
Third-party APIs(500 $/mo)
15,500
Office & Tools(1,200 $/mo)
43,200
Operational: 123,500 $
Total Expenses: 1,845,028 $
Sales
New Sales
–
–
–
–
–
42
154
342
361
379
410
459
461
471
488
512
544
528
526
525
524
524
524
524
524
524
524
524
524
524
524
524
524
524
524
524
14,586
Base at Start
–
–
–
–
–
–
42
196
538
899
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
14K
14K
14,058
Total Clients
–
–
–
–
–
42
196
538
899
1K
2K
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
14K
14K
15K
14,581
Active at Start
–
–
–
–
–
–
19
77
187
249
303
359
423
471
516
562
612
667
703
740
775
809
842
876
909
942
975
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,272
Churn
–
–
–
–
–
–
11
44
100
117
129
142
160
167
173
180
190
201
201
201
202
202
202
202
203
203
203
203
203
203
203
203
203
203
203
203
5,260
Active at End
–
–
–
–
–
19
77
187
249
303
359
423
471
516
562
612
667
703
740
775
809
842
876
909
942
975
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,305
Income
Tariffs(249,990 $)
Product Sales
–
–
–
–
–
201
816
2K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
249,990
Additional Income(3 incomes, 566,962 $)
SaaS Subscriptions
–
–
–
–
–
284
1K
3K
4K
5K
5K
6K
7K
8K
8K
9K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
20K
353,759
Add-on Integrations
–
–
–
–
–
–
–
–
998
1K
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
93,203
Annual Enterprise Deals
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000