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About

Meditation and mindfulness app with guided sessions, sleep stories, breathing exercises and mood tracking. Revenue from in-app purchases (sound packs, courses), corporate wellness licenses, affiliate income (yoga gear, supplements), live workshop tickets, and premium sleep stories.

36-month forecast: ~15.4K users, $150K net income, LTV/CAC 9.6x. Diversified revenue streams across B2C and B2B channels.

Unit Economics

CAC
13 ₸
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
13 ₸
Cost per Client Acquisition
ARPU
19 ₸/mo.
Average Revenue Per User
ARPPU
19 ₸/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
68 ₸
Customer Lifetime Value
LTV : CAC
5.3 x
Healthy ratio (≥3)
CAC Payback
0.7 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-231K
555 clients
Year 2
-100K
972 clients
Year 3
-46K
1,346 clients

P&L Flows

Revenue: 580,853 ₸Product Sales6 subch., 0Income580,853 100%Payroll659,385 114%Channels197,575 34%OpEx100,100 17%
Profit: -376,207 ₸

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
39
243
419
464
504
549
598
586
573
560
548
543
539
535
530
526
521
520
518
517
515
514
512
511
509
507
506
506
506
506
506
15,430
Base at Start
–
–
–
–
–
–
39
281
700
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
14,921
Total Clients
–
–
–
–
–
39
281
700
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
15K
15,427
Active at Start
–
–
–
–
–
–
17
116
237
321
398
475
555
608
653
691
725
758
791
822
852
882
911
942
972
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,314
Churn
–
–
–
–
–
–
10
67
125
150
170
189
210
213
214
213
211
210
210
208
207
205
204
203
202
201
200
199
199
198
198
197
196
196
196
196
5,597
Active at End
–
–
–
–
–
17
116
237
321
398
475
555
608
653
691
725
758
791
822
852
882
911
942
972
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,346

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
750
750
750
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
100,100 ₸
Acquisition Channels
–
–
–
–
–
5K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
197,575 ₸
Team Payroll
13K
13K
13K
20K
20K
20K
20K
20K
20K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
18K
659,385 ₸
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₸
Total Expenses
14K
14K
14K
23K
23K
28K
30K
30K
30K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
957,060 ₸

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(167,598 ₸)
Product Sales
–
–
–
–
–
113
754
2K
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
9K
167,598 ₸
Additional Income(5 · 413,255 ₸)
In-App Purchases (sound packs, courses)
–
–
–
–
–
–
325
664
900
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
72,216 ₸
Corporate Wellness Licenses
–
–
–
–
–
–
–
–
–
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
216,000 ₸
Affiliate (yoga gear, supplements)
–
–
–
–
–
–
–
–
386
477
570
665
730
783
829
869
910
949
986
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
30,526 ₸
Live Workshop Tickets
–
–
–
–
–
–
–
–
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
56,000 ₸
Premium Sleep Stories
–
–
–
–
–
–
–
356
482
597
712
832
912
979
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
38,513 ₸
Total Income
–
–
–
–
–
113
1K
3K
6K
15K
16K
17K
17K
18K
18K
19K
19K
19K
20K
20K
21K
21K
21K
22K
22K
22K
23K
23K
24K
24K
24K
25K
25K
25K
26K
26K
580,853 ₸

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-452K-202K48K298K462K

Acquisition Channels

  • ASO & App Store Optimization
  • Apple Search Ads
  • Meta Ads (Instagram & Facebook)
  • Social Media Organic (TikTok, IG)
  • TikTok Ads
  • Wellness Influencers
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3305K9K14K17K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales2,8166,4996,115
Active Clients5559721,346
Income per Client30 ₸22 ₸19 ₸
Total Income56,723 ₸235,213 ₸288,917 ₸
Total Expenses287,628 ₸334,716 ₸334,716 ₸
Partner Share
Net Income-230,905 ₸-99,503 ₸-45,799 ₸

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales235542510
Active Clients1778011,174

Income Structure (Year 1)

In-App Purchases (sound packs, courses)5,885 ₸
Corporate Wellness Licenses24,000 ₸
Affiliate (yoga gear, supplements)2,098 ₸
Live Workshop Tickets8,000 ₸
Premium Sleep Stories2,978 ₸
Product Sales13,761 ₸
Total56,723 ₸

Expense Structure (Year 1)

Operational Expenses28,100 ₸
Acquisition Channels43,375 ₸
Team Payroll216,153 ₸
Fraud Losses
Total287,628 ₸

Results Summary

Total Sales
15K
1,346 active
Total Income
581K
Total Cost
957K
Net Income
-376K