Business Model Canvas
Who are your key partners and suppliers?
What key actions are required to create value?
What value do you deliver to the customer?
What relationships do you establish with customers?
Who are you creating value for?
Product & Development3 people
Growth & Content2 people
Organic
ASO & App Store OptimizationCPM
Social Media Organic (TikTok, IG)CPM
Paid Channels
technology
Cloud Infrastructure (AWS)500 ₸/month
Dev Tools & Analytics250 ₸/month
content
Audio Content Production2K ₸/month
Music Licensing350 ₸/month
Операционные
Customer Support400 ₸/month
Payroll
Product & Development3 people
Growth & Content2 people
Customer Acquisition
Organic2 subchannels
Paid Channels4 subchannels
Total for period: 957K ₸
in_app
In-App Purchases (sound packs, courses)3 ₸ / month
Premium Sleep Stories2 ₸ / month
partnerships
Corporate Wellness Licenses8K ₸
Affiliate (yoga gear, supplements)1 ₸ / month
services
Live Workshop Tickets2K ₸
Total for period: 581K ₸