Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Jul 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(8 channels - 21,510 $/mo)
Meta Ads →Instagram Ads(7,000 $/mo)
231,000
Meta Ads →Facebook Ads(2,750 $/mo)
90,750
TikTok →TikTok Ads(6,300 $/mo)
207,900
Influencer Marketing →Micro-Influencers(1,400 $/mo)
46,200
Organic & SEO →SEO & Blog Content(60 $/mo)
1,980
Organic & SEO →Social Media Organic(40 $/mo)
1,320
Google Ads →Google Search(3,960 $/mo)
130,680
Referral & Word of Mouth →Referral Program & WOM
0
Acquisition Channels: 709,830 $
People(6 people - 17,764 $/mo)
Founders →Founder / CEO(3,230 $/mo)
116,280
Founders →Co-Founder / Marketing(3,230 $/mo)
116,280
Contractors →Web Developer (Freelance)(50)(2,153 $/mo)
77,508
Growth Hires →Product Curator(3,230 $/mo)
106,590
Growth Hires →CS Representative(2,691 $/mo)
72,657
Growth Hires →Content Creator(3,230 $/mo)
77,520
People (Payroll + Taxes 7.65%): 566,835 $
Operations(9 items - 3,726.29 $/mo)
Product COGS(14 $/mo)
462
Packaging & Inserts(1.75 $/mo)
57.75
Fulfillment (3PL)(3 $/mo)
99
Shipping(5.5 $/mo)
181.5
Payment Processing(2.04 $/mo)
67.32
Platform & Tools(800 $/mo)
28,800
Warehouse & Storage(1,500 $/mo)
51,000
Content Production(800 $/mo)
28,000
Insurance & Legal(600 $/mo)
21,600
Operational: 130,268 $
Total Expenses: 1,406,933 $
Sales
New Sales
–
–
–
14
79
146
177
215
236
258
283
302
323
372
369
366
365
363
363
363
362
362
362
362
361
361
361
361
360
360
360
360
359
359
359
359
10,362
Base at Start
–
–
–
–
14
93
239
416
631
867
1K
1K
2K
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10,002
Total Clients
–
–
–
14
93
239
416
631
867
1K
1K
2K
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10K
10,361
Active at Start
–
–
–
–
8
55
134
220
316
412
510
611
713
817
942
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
2,631
Churn
–
–
–
–
1
8
20
33
46
57
68
79
89
99
111
120
127
132
135
137
138
139
140
141
141
141
141
141
141
141
141
141
141
140
140
140
3,509
Active at End
–
–
–
8
55
134
220
316
412
510
611
713
817
942
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
2,706
Income
Additional Income(3 incomes, 3,101,753 $)
Monthly Subscription Revenue
–
–
–
507
3K
8K
13K
19K
25K
31K
37K
43K
49K
57K
63K
69K
75K
80K
85K
90K
94K
99K
104K
108K
113K
117K
122K
126K
131K
135K
140K
144K
149K
153K
158K
162K
2,801,003
Add-on Shop Revenue
–
–
–
–
–
–
669
962
1K
2K
2K
2K
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
8K
141,342
Annual Plan Premium
–
–
–
–
–
–
–
–
–
2K
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
159,409