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СвязьПро — мобильный оператор с цифровой экосистемой
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Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
2K
5K
6K
7K
8K
8K
8K
8K
9K
9K
10K
10K
10K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
9K
249,064
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
Base at Start
–
–
–
–
–
–
–
2K
8K
14K
21K
29K
36K
44K
52K
61K
70K
80K
90K
100K
109K
118K
127K
137K
145K
154K
163K
171K
180K
189K
197K
206K
215K
223K
232K
240K
240,448
Total Clients
–
–
–
–
–
–
2K
8K
14K
21K
29K
36K
44K
52K
61K
70K
80K
90K
100K
109K
118K
127K
137K
145K
154K
163K
171K
180K
189K
197K
206K
215K
223K
232K
240K
249K
249,063
Active at Start
–
–
–
–
–
–
–
2K
4K
6K
8K
9K
10K
12K
13K
14K
16K
17K
18K
19K
20K
21K
21K
22K
23K
24K
24K
25K
26K
26K
27K
28K
29K
30K
30K
31K
31,072
Churn
–
–
–
–
–
–
–
955
2K
3K
3K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
130,040
Active at End
–
–
–
–
–
–
2K
4K
6K
8K
9K
10K
12K
13K
14K
16K
17K
18K
19K
20K
21K
21K
22K
23K
24K
24K
25K
26K
26K
27K
28K
29K
30K
30K
31K
32K
31,853

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
10.9M
11.6M
12.0M
12.4M
12.7M
13.0M
13.2M
13.5M
13.8M
14.1M
14.4M
14.6M
14.8M
14.9M
15.1M
15.2M
15.4M
15.5M
15.6M
15.8M
15.9M
16.1M
16.2M
16.4M
16.5M
16.7M
16.8M
17.0M
17.1M
17.3M
465,653,833 ₽
Acquisition Channels
–
–
–
–
–
–
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
54,240,000 ₽
Team Payroll
3.5M
3.5M
5.1M
5.6M
6.2M
6.5M
6.7M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
6.8M
234,446,400 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
7.0M
7.0M
8.6M
9.1M
9.7M
10.0M
19.4M
20.2M
20.6M
21.0M
21.3M
21.6M
21.8M
22.1M
22.4M
22.7M
23.0M
23.2M
23.4M
23.6M
23.7M
23.9M
24.0M
24.1M
24.3M
24.4M
24.5M
24.7M
24.8M
25.0M
25.1M
25.3M
25.4M
25.6M
25.8M
25.9M
754,340,233 ₽

Key Metrics

Active Clients
+8%
32K
Income / mo.
+8%
23.3 M ₽
Net Income / mo.
+29%
-2.7 M ₽
Total for period
-326.6 M ₽

Investments

NPV
-266.4 M ₽
IRR
N/A
Breakeven
N/A
Profitability Index
0 x

Unit Economics

CAC
218 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
218 ₽
Cost per Client Acquisition
ARPU
730 ₽/mo.
Average Revenue Per User
ARPPU
730 ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-2K ₽
Customer Lifetime Value
LTV : CAC
-9.6 x
Critical (<1)
CAC Payback
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Results Summary

Total Sales
249K
31,853 active
Total Income
427.8 M
Total Cost
754.3 M
Net Income
-326.6 M

Market Size

TAM
150,000,000 users
≈ 1,314,000,000,000 ₽ / year
SAM
80,000,000 users
≈ 700,800,000,000 ₽ / year
SOM
2,500,000 users
≈ 21,900,000,000 ₽ / year

Market Penetration

TAM
0.02%
31,853 / 158,918,733
SAM
0.04%
31,853 / 84,756,657
SOM
1.20%
31,853 / 2,648,646
Saturation Factor
99%

P&L Flows

Revenue: 427,782,450 ₽Income427,782,450 100%OpEx465,653,833 109%Payroll234,446,400 55%Channels54,240,000 13%
Profit: -326,557,783 ₽

Cumulative P&L

M1M7M13M19M25M31-340.0M-255.0 M-170.0M-85.0 M0

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

Income Structure (Year 1)

Мобильная связь (тарифный план)17,494,942 ₽
Мобильный интернет (допакеты)3,887,765 ₽
Цифровые сервисы (стриминг, облако)3,110,212 ₽
Финтех-сервисы2,332,659 ₽
Роуминг и интерконнект1,555,106 ₽
Total28,380,684 ₽

Expense Structure (Year 1)

Operational Expenses93,588,947 ₽
Acquisition Channels10,848,000 ₽
Team Payroll71,150,400 ₽
Fraud Losses
Total175,587,347 ₽

Acquisition Channels

  • VK / Одноклассники
  • Корпоративные продажи B2B
  • Розничные салоны
  • Семейные тарифы / рефералы
  • ТВ / наружная реклама
  • Устройства в рассрочку
  • Яндекс Директ
M1M5M9M13M17M21M25M29M3303K5K8K10K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M33070K140K210K274K

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-366.5M-216.5M-66.5 M112.9 M

Yearly P&L

Year 1
-147.2 M
10,399 clients
Year 2
-120.5 M
22,877 clients
Year 3
-58.9 M
31,853 clients

Yearly Forecast

MetricYear 1Year 2Year 3
Sales36,269109,127103,668
Active Clients10,39922,87731,853
Income per Client730 ₽730 ₽730 ₽
Total Income28,380,684 ₽157,451,469 ₽241,950,298 ₽
Total Expenses175,587,347 ₽277,937,781 ₽300,815,104 ₽
Partner Share
Net Income-147,206,663 ₽-120,486,313 ₽-58,864,807 ₽

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales3,0229,0948,639
Active Clients3,24017,97427,620

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Мобильная связь (тарифный план)
–
–
–
–
–
–
716K
1.9M
2.7M
3.4M
4.1M
4.7M
5.2M
5.8M
6.4M
7.0M
7.7M
8.2M
8.6M
9.0M
9.3M
9.7M
10.0M
10.3M
10.6M
10.9M
11.2M
11.6M
11.9M
12.2M
12.6M
12.9M
13.3M
13.6M
14.0M
14.3M
263,701,510 ₽
Мобильный интернет (допакеты)
–
–
–
–
–
–
159K
413K
605K
756K
914K
1.0M
1.2M
1.3M
1.4M
1.6M
1.7M
1.8M
1.9M
2.0M
2.1M
2.1M
2.2M
2.3M
2.4M
2.4M
2.5M
2.6M
2.6M
2.7M
2.8M
2.9M
3.0M
3.0M
3.1M
3.2M
58,600,336 ₽
Цифровые сервисы (стриминг, облако)
–
–
–
–
–
–
127K
330K
484K
605K
731K
832K
929K
1.0M
1.1M
1.2M
1.4M
1.5M
1.5M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
1.9M
2.0M
2.1M
2.1M
2.2M
2.2M
2.3M
2.4M
2.4M
2.5M
2.5M
46,880,269 ₽
Финтех-сервисы
–
–
–
–
–
–
96K
248K
363K
454K
549K
624K
697K
772K
851K
935K
1.0M
1.1M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
1.9M
35,160,201 ₽
Роуминг и интерконнект
–
–
–
–
–
–
64K
165K
242K
302K
366K
416K
465K
515K
568K
624K
685K
726K
762K
796K
828K
858K
887K
915K
942K
969K
998K
1.0M
1.1M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
23,440,134 ₽
Total Income
–
–
–
–
–
–
1.2M
3.0M
4.4M
5.5M
6.7M
7.6M
8.5M
9.4M
10.4M
11.4M
12.5M
13.3M
13.9M
14.5M
15.1M
15.7M
16.2M
16.7M
17.2M
17.7M
18.2M
18.7M
19.3M
19.9M
20.4M
21.0M
21.5M
22.1M
22.7M
23.3M
427,782,450 ₽