Prodwave
MailPulse — Email Marketing Platform
Sign in
Read only

Dashboard

Demo

About

Email marketing automation platform with smart segmentation, A/B testing and analytics dashboard. Revenue from email subscriptions, overage fees, and template marketplace. Email delivery costs (SendGrid) scale with volume.

36-month forecast: ~12.5K accounts, $527K net income, LTV/CAC 8.9x. Acquisition through search/social and content/SEO.

Unit Economics

CAC
47 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
47 $
Cost per Client Acquisition
ARPU
35 $/mo.
Average Revenue Per User
ARPPU
35 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
151 $
Customer Lifetime Value
LTV : CAC
3.2 x
Healthy ratio (≥3)
CAC Payback
1.5 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-380K
506 clients
Year 2
-276K
868 clients
Year 3
-139K
1,217 clients

P&L Flows

Revenue: 817,702 $Product Sales4 subch., 0Income817,702 100%Payroll920,241 113%Channels584,040 71%OpEx108,565 13%
Profit: -795,143 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
39
156
352
377
426
485
481
475
468
455
442
429
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
12,489
Base at Start
–
–
–
–
–
–
39
196
547
925
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
10K
11K
11K
12K
12K
12,084
Total Clients
–
–
–
–
–
39
196
547
925
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
10K
11K
11K
12K
12K
13K
12,500
Active at Start
–
–
–
–
–
–
20
86
213
287
365
449
506
554
595
628
657
681
703
729
756
783
811
839
868
896
925
954
983
1K
1K
1K
1K
1K
1K
1K
1,187
Churn
–
–
–
–
–
–
12
49
114
135
158
183
190
193
194
193
190
186
182
181
181
181
180
180
180
179
179
179
179
179
179
179
179
179
179
179
5,031
Active at End
–
–
–
–
–
20
86
213
287
365
449
506
554
595
628
657
681
703
729
756
783
811
839
868
896
925
954
983
1K
1K
1K
1K
1K
1K
1K
1K
1,217

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
108,565 $
Acquisition Channels
–
–
–
–
–
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
584,040 $
Team Payroll
13K
18K
18K
23K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
920,241 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
16K
21K
21K
26K
29K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
48K
49K
49K
49K
49K
49K
49K
49K
49K
49K
49K
49K
49K
49K
1,612,846 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(425,823 $)
Product Sales
–
–
–
–
–
359
2K
4K
5K
7K
8K
9K
10K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
16K
16K
17K
18K
18K
19K
19K
20K
20K
21K
21K
22K
22K
425,823 $
Additional Income(3 �� 391,879 $)
Email Subscriptions
–
–
–
–
–
274
1K
3K
4K
5K
6K
7K
8K
8K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
324,879 $
Overage Fees
–
–
–
–
–
–
–
426
575
730
899
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
46,200 $
Template Marketplace
–
–
–
–
–
–
–
–
–
–
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
20,800 $
Total Income
–
–
–
–
–
632
3K
7K
10K
13K
16K
18K
20K
21K
22K
23K
24K
25K
26K
27K
28K
29K
30K
31K
32K
33K
34K
35K
36K
37K
38K
39K
40K
41K
42K
43K
817,702 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-908K-558K-208K142K447K

Acquisition Channels

  • Affiliate Program
  • Blog / SEO
  • Google Ads
  • Twitter / X Ads
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3304K7K11K14K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales2,3165,1814,992
Active Clients5068681,217
Income per Client36 $35 $35 $
Total Income67,576 $305,141 $444,985 $
Total Expenses447,974 $580,807 $584,064 $
Partner Share
Net Income-380,398 $-275,666 $-139,079 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales193432416
Active Clients1617171,056

Income Structure (Year 1)

Email Subscriptions26,976 $
Overage Fees3,643 $
Template Marketplace1,600 $
Product Sales35,358 $
Total67,576 $

Expense Structure (Year 1)

Operational Expenses31,541 $
Acquisition Channels131,880 $
Team Payroll284,553 $
Fraud Losses
Total447,974 $

Results Summary

Total Sales
12K
1,217 active
Total Income
818K
Total Cost
1.6 M
Net Income
-795K