Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Nov 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 18,840 $/mo)
Search & Social →Google Ads(17,640 $/mo)
546,840
Search & Social →Twitter / X Ads(1,200 $/mo)
37,200
Content & SEO →Blog / SEO
0
Content & SEO →Affiliate Program
0
Acquisition Channels: 584,040 $
People(5 people - 26,487 $/mo)
Engineering →Lead Developer(7,290 $/mo)
262,440
Engineering →Backend Developer(5,832 $/mo)
209,952
Engineering →Frontend Developer(5,103 $/mo)
178,605
Marketing & Sales →Marketing Manager(4,860 $/mo)
160,380
Marketing & Sales →Content Creator(3,402 $/mo)
108,864
People (Payroll + Taxes 21.5%): 920,241 $
Operations(3 items - 2,500.8 $/mo)
Email Delivery (SendGrid)(0.8 $/mo)
24.8
Cloud Infrastructure(1,500 $/mo)
54,000
Office & Tools(1,000 $/mo)
36,000
Operational: 90,025 $
Total Expenses: 1,594,306 $
Sales
New Sales
–
–
–
–
–
39
156
352
377
426
485
481
475
468
455
442
429
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
416
12,489
Base at Start
–
–
–
–
–
–
39
196
547
925
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
10K
11K
11K
12K
12K
12,084
Total Clients
–
–
–
–
–
39
196
547
925
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
7K
7K
8K
8K
8K
9K
9K
10K
10K
10K
11K
11K
12K
12K
13K
12,500
Active at Start
–
–
–
–
–
–
20
86
213
287
365
449
506
554
595
628
657
681
703
729
756
783
811
839
868
896
925
954
983
1K
1K
1K
1K
1K
1K
1K
1,187
Churn
–
–
–
–
–
–
12
49
114
135
158
183
190
193
194
193
190
186
182
181
181
181
180
180
180
179
179
179
179
179
179
179
179
179
179
179
5,031
Active at End
–
–
–
–
–
20
86
213
287
365
449
506
554
595
628
657
681
703
729
756
783
811
839
868
896
925
954
983
1K
1K
1K
1K
1K
1K
1K
1K
1,217
Income
Tariffs(425,823 $)
Product Sales
–
–
–
–
–
359
2K
4K
5K
7K
8K
9K
10K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
16K
16K
17K
18K
18K
19K
19K
20K
20K
21K
21K
22K
22K
425,823
Additional Income(3 incomes, 391,879 $)
Email Subscriptions
–
–
–
–
–
274
1K
3K
4K
5K
6K
7K
8K
8K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
324,879
Overage Fees
–
–
–
–
–
–
–
426
575
730
899
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
46,200
Template Marketplace
–
–
–
–
–
–
–
–
–
–
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
800
20,800