Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Dec 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 27,300 $/mo)
Performance Marketing →Google Ads(22,500 $/mo)
675,000
Performance Marketing →Meta Ads(4,800 $/mo)
144,000
Organic →SEO / Content
0
Organic →Referrals
0
Acquisition Channels: 819,000 $
People(6 people - 35,237 $/mo)
Engineering →CTO(8,505 $/mo)
306,180
Engineering →Senior Backend Developer(6,683 $/mo)
240,588
Engineering →Frontend Developer(5,468 $/mo)
196,848
Engineering →QA Engineer(4,253 $/mo)
144,602
Growth →Head of Growth(6,075 $/mo)
194,400
Growth →Marketing Specialist(4,253 $/mo)
131,843
People (Payroll + Taxes 21.5%): 1,214,461 $
Operations(5 items - 7,801.2 $/mo)
Cloud Infrastructure(2,500 $/mo)
90,000
Payment Processing Costs(1.2 $/mo)
36
Compliance & Licensing(3,000 $/mo)
108,000
Office & Tools(1,500 $/mo)
54,000
Customer Support Tools(800 $/mo)
24,000
Operational: 276,036 $
Total Expenses: 2,309,497 $
Sales
New Sales
–
–
–
–
–
–
41
165
371
371
381
405
403
409
422
442
470
460
450
450
450
450
450
450
450
450
450
450
450
450
450
450
450
450
450
450
12,440
Base at Start
–
–
–
–
–
–
–
41
206
577
948
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
11,994
Total Clients
–
–
–
–
–
–
41
206
577
948
1K
2K
2K
3K
3K
3K
4K
4K
5K
5K
6K
6K
7K
7K
7K
8K
8K
9K
9K
10K
10K
11K
11K
12K
12K
12K
12,444
Active at Start
–
–
–
–
–
–
–
16
73
180
232
277
322
358
392
427
465
507
536
561
587
613
639
664
690
715
740
765
791
816
841
866
891
917
942
967
967
Churn
–
–
–
–
–
–
–
10
41
96
108
116
126
129
134
139
146
155
155
154
154
154
155
155
155
155
155
155
155
155
155
155
155
155
155
155
3,987
Active at End
–
–
–
–
–
–
16
73
180
232
277
322
358
392
427
465
507
536
561
587
613
639
664
690
715
740
765
791
816
841
866
891
917
942
967
992
992
Income
Tariffs(584,071 $)
Product Sales
–
–
–
–
–
–
541
2K
6K
8K
9K
11K
12K
13K
14K
15K
17K
18K
18K
19K
20K
21K
22K
23K
23K
24K
25K
26K
27K
28K
28K
29K
30K
31K
32K
33K
584,071
Additional Income(3 incomes, 452,049 $)
Transaction Fees
–
–
–
–
–
–
74
326
808
1K
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
80,010
Premium Subscriptions
–
–
–
–
–
–
297
1K
3K
4K
5K
6K
6K
7K
8K
8K
9K
10K
10K
11K
11K
11K
12K
12K
13K
13K
14K
14K
15K
15K
16K
16K
16K
17K
17K
18K
320,039
API Integration Fees
–
–
–
–
–
–
–
–
–
–
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
52,000