Prodwave
КэшКарта — дебетовая карта с кэшбэком
Sign in
Read only

Dashboard

Demo

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
250
1K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
94,469
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
98%
98%
98%
98%
99%
Base at Start
–
–
–
–
–
–
–
250
1K
3K
6K
8K
11K
14K
17K
20K
23K
27K
31K
34K
38K
41K
45K
48K
52K
55K
59K
63K
66K
70K
73K
77K
80K
84K
87K
91K
90,932
Total Clients
–
–
–
–
–
–
250
1K
3K
6K
8K
11K
14K
17K
20K
23K
27K
31K
34K
38K
41K
45K
48K
52K
55K
59K
63K
66K
70K
73K
77K
80K
84K
87K
91K
94K
94,467
Active at Start
–
–
–
–
–
–
–
137
618
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
10,194
Churn
–
–
–
–
–
–
–
82
352
766
877
981
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
41,493
Active at End
–
–
–
–
–
–
137
618
1K
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
10K
10,465

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.9M
2.2M
2.6M
2.8M
2.9M
3.1M
3.2M
3.4M
3.5M
3.7M
3.8M
3.9M
4.0M
4.0M
4.1M
4.2M
4.2M
4.3M
4.4M
4.4M
4.5M
4.6M
4.6M
4.7M
4.8M
4.8M
4.9M
4.9M
5.0M
5.1M
125,732,568 ₽
Acquisition Channels
–
–
–
–
–
–
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
52,740,000 ₽
Team Payroll
2.7M
2.7M
2.7M
3.1M
3.1M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
121,257,000 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
3.9M
3.9M
3.9M
4.3M
4.3M
4.7M
7.1M
7.4M
7.8M
8.0M
8.1M
8.3M
8.5M
8.6M
8.7M
8.9M
9.1M
9.1M
9.2M
9.3M
9.3M
9.4M
9.5M
9.5M
9.6M
9.6M
9.7M
9.8M
9.8M
9.9M
10.0M
10.0M
10.1M
10.2M
10.2M
10.3M
299,729,568 ₽

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(38,169,367 ₽)
Product Sales
–
–
–
–
–
–
29K
130K
301K
395K
484K
579K
687K
779K
870K
966K
1.1M
1.1M
1.2M
1.3M
1.3M
1.4M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.9M
1.9M
2.0M
2.0M
2.1M
2.1M
2.2M
38,169,367 ₽
Additional Income(4 · 174,863,241 ₽)
Интерчейндж комиссия
–
–
–
–
–
–
62K
278K
647K
848K
1.0M
1.2M
1.5M
1.7M
1.9M
2.1M
2.3M
2.5M
2.6M
2.7M
2.9M
3.0M
3.1M
3.2M
3.4M
3.5M
3.6M
3.7M
3.9M
4.0M
4.1M
4.2M
4.3M
4.5M
4.6M
4.7M
81,967,144 ₽
Подписка (средняя по тарифам)
–
–
–
–
–
–
25K
111K
259K
339K
416K
498K
590K
669K
748K
830K
918K
982K
1.0M
1.1M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
32,786,858 ₽
Процент на остаток
–
–
–
–
–
–
34K
155K
359K
471K
577K
691K
820K
929K
1.0M
1.2M
1.3M
1.4M
1.4M
1.5M
1.6M
1.7M
1.7M
1.8M
1.9M
1.9M
2.0M
2.1M
2.1M
2.2M
2.3M
2.3M
2.4M
2.5M
2.5M
2.6M
45,537,302 ₽
Кросс-продажи (страховки, инвестиции)
–
–
–
–
–
–
11K
49K
115K
151K
185K
221K
262K
297K
332K
369K
408K
436K
461K
485K
509K
532K
554K
577K
599K
620K
642K
664K
685K
707K
729K
750K
772K
794K
816K
837K
14,571,937 ₽
Total Income
–
–
–
–
–
–
161K
723K
1.7M
2.2M
2.7M
3.2M
3.8M
4.3M
4.9M
5.4M
6.0M
6.4M
6.7M
7.1M
7.4M
7.8M
8.1M
8.4M
8.8M
9.1M
9.4M
9.7M
10.0M
10.3M
10.7M
11.0M
11.3M
11.6M
11.9M
12.2M
213,032,608 ₽

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales8823,4453,545
Active Clients7635,4428,975

Results Summary

Total Sales
94K
10,465 active
Total Income
213.0 M
Total Cost
299.7 M
Net Income
-86.7 M

Unit Economics

CAC
558 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
558 ₽
Cost per Client Acquisition
ARPU
1K ₽/mo.
Average Revenue Per User
ARPPU
1K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-564 ₽
Customer Lifetime Value
LTV : CAC
-1.0 x
Critical (<1)
CAC Payback
1.2 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Key Metrics

Active Clients
+9%
10K
Income / mo.
+9%
12.2 M ₽
Net Income / mo.
+81%
2.0 M ₽
Total for period
-86.7 M ₽

Investments

NPV
-77.4 M ₽
IRR
-99 %
Breakeven
29 mo.
Profitability Index
0 x

Market Size

TAM
100,000,000 users
≈ 1,403,460,000,000 ₽ / year
SAM
45,000,000 users
≈ 631,557,000,000 ₽ / year
SOM
500,000 users
≈ 7,017,300,000 ₽ / year

Market Penetration

TAM
0.01%
10,465 / 125,165,879
SAM
0.02%
10,465 / 56,324,646
SOM
1.67%
10,465 / 625,829
Saturation Factor
98%

P&L Flows

Revenue: 213,032,608 ₽Product Sales6 subch., 0Income213,032,608 100%OpEx8 items125,732,568 59%Payroll121,257,000 57%Channels52,740,000 25%
Profit: -86,696,961 ₽

Cumulative P&L

M1M7M13M19M25M31-100.0M-75.0 M-50.0M-25.0 M0

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

Acquisition Channels

  • ASO (App Store / Google Play)
  • MyTarget
  • SMM и контент
  • VK Реклама
  • Реферальная программа
  • Яндекс Директ
M1M5M9M13M17M21M25M29M3309502K3K4K

CAC by Channel

Органический рост0 ₽
24125 sales · channel: 0 · payroll: 0
Рефералы0 ₽
36480 sales · channel: 0 · payroll: 0
Платная реклама1,512 ₽
34892 sales · channel: 52,740,000 · payroll: 0
Average CAC552 ₽

Sales by Tier

  • Премиум
  • Голд
  • Стандарт
M1M7M13M19M25M310950190028503800

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M33030K60K104K

Income Structure (Year 1)

Интерчейндж комиссия4,118,440 ₽
Подписка (средняя по тарифам)1,647,376 ₽
Процент на остаток2,288,022 ₽
Кросс-продажи (страховки, инвестиции)732,167 ₽
Product Sales1,917,820 ₽
Total10,703,827 ₽

Expense Structure (Year 1)

Operational Expenses22,585,714 ₽
Acquisition Channels10,548,000 ₽
Team Payroll38,442,600 ₽
Fraud Losses
Total71,576,314 ₽

Yearly P&L

Year 1
-60.9 M
2,765 clients
Year 2
-32.6 M
7,208 clients
Year 3
6.8 M
10,465 clients

P&L by Tier

TierRevenueExpensesPayrollP&L
Стандарт20,993,152 ₽0 ₽0 ₽20,993,152 ₽
Голд16,338,765 ₽0 ₽0 ₽16,338,765 ₽
Премиум21,830,558 ₽0 ₽0 ₽21,830,558 ₽
── Global174,863,241 ₽125,732,885 ₽121,257,000 ₽-72,126,644 ₽
Total234,025,716 ₽125,732,885 ₽121,257,000 ₽-12,964,169 ₽

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-107.9M-67.9 M-27.9 M12.1 M43.7 M

Yearly Forecast

MetricYear 1Year 2Year 3
Sales10,58841,34442,537
Active Clients2,7657,20810,465
Income per Client1,170 ₽1,170 ₽1,170 ₽
Total Income10,703,827 ₽76,373,797 ₽125,954,984 ₽
Total Expenses71,576,314 ₽108,958,075 ₽119,195,179 ₽
Partner Share
Net Income-60,872,487 ₽-32,584,278 ₽6,759,805 ₽