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ДокОнлайн — телемедицина и онлайн-консультации
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Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
68
311
882
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
65,414
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
Base at Start
–
–
–
–
–
–
–
68
380
1K
2K
4K
6K
9K
11K
14K
17K
19K
22K
24K
27K
29K
32K
34K
37K
39K
41K
44K
46K
49K
51K
53K
56K
58K
61K
63K
63,010
Total Clients
–
–
–
–
–
–
68
380
1K
2K
4K
6K
9K
11K
14K
17K
19K
22K
24K
27K
29K
32K
34K
37K
39K
41K
44K
46K
49K
51K
53K
56K
58K
61K
63K
65K
65,415
Active at Start
–
–
–
–
–
–
–
31
152
462
744
1K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
5,745
Churn
–
–
–
–
–
–
–
18
87
254
369
510
685
828
899
965
979
982
979
973
966
956
949
942
939
937
935
934
933
932
932
932
931
931
931
931
23,539
Active at End
–
–
–
–
–
–
31
152
462
744
1K
2K
2K
2K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
5,897

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
750K
750K
750K
750K
750K
750K
1.0M
1.0M
1.1M
1.2M
1.2M
1.3M
1.4M
1.5M
1.6M
1.6M
1.7M
1.7M
1.7M
1.8M
1.8M
1.8M
1.9M
1.9M
1.9M
2.0M
2.0M
2.0M
2.1M
2.1M
2.1M
2.2M
2.2M
2.2M
2.3M
2.3M
57,039,632 ₽
Acquisition Channels
–
–
–
–
–
–
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
39,825,000 ₽
Team Payroll
1.6M
2.1M
2.3M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
2.8M
99,472,050 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
2.3M
2.9M
3.1M
3.6M
3.6M
3.6M
5.2M
5.2M
5.3M
5.3M
5.4M
5.5M
5.6M
5.7M
5.7M
5.8M
5.8M
5.9M
5.9M
5.9M
6.0M
6.0M
6.0M
6.1M
6.1M
6.1M
6.1M
6.2M
6.2M
6.2M
6.3M
6.3M
6.3M
6.4M
6.4M
6.4M
196,336,682 ₽

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Разовые консультации
–
–
–
–
–
–
25K
122K
370K
595K
876K
1.2M
1.6M
1.8M
2.1M
2.3M
2.5M
2.6M
2.7M
2.8M
2.9M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.8M
3.9M
4.0M
4.1M
4.2M
4.4M
4.5M
4.6M
4.7M
82,714,246 ₽
Подписка «семейный врач»
–
–
–
–
–
–
18K
91K
277K
446K
657K
922K
1.2M
1.4M
1.6M
1.7M
1.8M
1.9M
2.0M
2.1M
2.2M
2.3M
2.4M
2.5M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
3.2M
3.3M
3.4M
3.4M
3.5M
62,035,684 ₽
Корпоративная медицина
–
–
–
–
–
–
14K
69K
208K
335K
493K
692K
885K
1.0M
1.2M
1.3M
1.4M
1.5M
1.5M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
2.0M
2.0M
2.1M
2.2M
2.2M
2.3M
2.4M
2.4M
2.5M
2.6M
2.7M
46,526,763 ₽
Партнёрские комиссии (аптеки, лаборатории)
–
–
–
–
–
–
8K
38K
116K
186K
274K
384K
492K
576K
657K
716K
766K
810K
849K
886K
921K
956K
989K
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.4M
1.5M
25,848,202 ₽
Total Income
–
–
–
–
–
–
65K
320K
971K
1.6M
2.3M
3.2M
4.1M
4.8M
5.5M
6.0M
6.4M
6.8M
7.1M
7.4M
7.7M
8.0M
8.3M
8.6M
8.9M
9.2M
9.5M
9.8M
10.2M
10.5M
10.8M
11.1M
11.4M
11.7M
12.1M
12.4M
217,124,895 ₽

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M33020K40K60K72K

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales5142,5312,407
Active Clients3353,2145,067

Results Summary

Total Sales
65K
5,897 active
Total Income
217.1 M
Total Cost
196.3 M
Net Income
20.8 M

Unit Economics

CAC
609 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
609 ₽
Cost per Client Acquisition
ARPU
2K ₽/mo.
Average Revenue Per User
ARPPU
2K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
1K ₽
Customer Lifetime Value
LTV : CAC
1.8 x
Acceptable (1–3)
CAC Payback
0.4 mo.
Months to recover customer acquisition cost
Payback Period
36 mo.
Discounted project payback period

Key Metrics

Active Clients
+9%
6K
Income / mo.
+9%
12.4 M ₽
Net Income / mo.
+18%
5.9 M ₽
Total for period
20.8 M ₽

Investments

NPV
2.2 M ₽
IRR
21 %
Breakeven
16 mo.
Profitability Index
1 x

Market Size

TAM
100,000,000 users
≈ 2,520,000,000,000 ₽ / year
SAM
25,000,000 users
≈ 630,000,000,000 ₽ / year
SOM
300,000 users
≈ 7,560,000,000 ₽ / year

Market Penetration

TAM
0.00%
5,897 / 191,714,166
SAM
0.01%
5,897 / 47,928,541
SOM
1.03%
5,897 / 575,142
Saturation Factor
99%

Cumulative P&L

M1M7M13M19M25M31-50.0M-25.0 M025.0 M50.0M

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

P&L Flows

Revenue: 217,124,895 ₽Profit: 20,788,213 ₽Income217,124,895 100%Payroll9 ppl99,472,050 46%OpEx6 items57,039,632 26%Channels39,825,000 18%Profit20,788,213 10%

Acquisition Channels

  • ASO
  • SEO / медблог
  • VK Ads
  • Партнёры (клиники, аптеки)
  • Рефералы
  • Яндекс Директ
M1M5M9M13M17M21M25M29M3307001K2K3K

CAC by Channel

Партнёрские каналы0 ₽
8908 sales · channel: 0 · payroll: 0
Органические0 ₽
28851 sales · channel: 0 · payroll: 0
Рефералы0 ₽
16490 sales · channel: 0 · payroll: 0
Платная реклама3,413 ₽
11670 sales · channel: 39,825,000 · payroll: 0
Average CAC604 ₽

Income Structure (Year 1)

Разовые консультации3,217,232 ₽
Подписка «семейный врач»2,412,924 ₽
Корпоративная медицина1,809,693 ₽
Партнёрские комиссии (аптеки, лаборатории)1,005,385 ₽
Total8,445,234 ₽

Expense Structure (Year 1)

Operational Expenses11,376,696 ₽
Acquisition Channels7,965,000 ₽
Team Payroll31,529,250 ₽
Fraud Losses
Total50,870,946 ₽

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-54.0 M-24.0 M6.0 M54.9 MBreakeven

Yearly P&L

Year 1
-42.4 M
1,537 clients
Year 2
10.7 M
4,100 clients
Year 3
52.5 M
5,897 clients

Yearly Forecast

MetricYear 1Year 2Year 3
Sales6,16730,36728,880
Active Clients1,5374,1005,897
Income per Client2,100 ₽2,100 ₽2,100 ₽
Total Income8,445,234 ₽80,999,242 ₽127,680,419 ₽
Total Expenses50,870,946 ₽70,309,893 ₽75,155,843 ₽
Partner Share
Net Income-42,425,712 ₽10,689,350 ₽52,524,575 ₽

Sales Timeline

Total Sales
65,414 clients
Active (end)
5,897 clients
Churn
23,539 clients
Activation
45%

Income vs Expenses

M1M7M13M19M25M3103.5 M7.0 M10.5 M14.0M
Income Expenses