Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Nov 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(6 channels - 3,595 ₸/mo)
Organic & Viral →ASO & App Store
0
Organic & Viral →Word of Mouth & Viral Sharing
0
Organic & Viral →Blog & YouTube SEO
0
Paid Channels →Meta Ads(1,750 ₸/mo)
54,250
Paid Channels →TikTok Ads(1,000 ₸/mo)
30,000
Paid Channels →Google UAC(845 ₸/mo)
25,350
Acquisition Channels: 109,600 ₸
People(6 people - 28,675 ₸/mo)
Product & Engineering →CTO / ML Engineer(7,898 ₸/mo)
284,328
Product & Engineering →Mobile Developer(5,468 ₸/mo)
196,848
Product & Engineering →Backend Developer(5,103 ₸/mo)
122,472
Product & Engineering →UI/UX Designer(60)(2,187 ₸/mo)
21,870
Growth & Content →Marketing Manager(4,617 ₸/mo)
152,361
Growth & Content →Content Manager (Courses)(3,402 ₸/mo)
115,668
People (Payroll + Taxes 21.5%): 893,547 ₸
Operations(5 items - 4,400.25 ₸/mo)
Cloud & AI Infrastructure(1,500 ₸/mo)
54,000
Dev Tools & Testing(300 ₸/mo)
10,800
Course Content Creation(2,000 ₸/mo)
68,000
Speech API Costs(0.25 ₸/mo)
7.5
Customer Support(600 ₸/mo)
18,000
Operational: 150,808 ₸
Total Expenses: 1,153,955 ₸
Sales
New Sales
–
–
–
–
–
–
69
206
251
271
306
360
432
462
490
526
578
638
635
635
635
635
635
635
635
635
635
635
635
635
635
635
635
635
635
635
16,019
Base at Start
–
–
–
–
–
–
–
69
275
526
798
1K
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
8K
8K
9K
10K
10K
11K
12K
12K
13K
13K
14K
15K
15K
15,378
Total Clients
–
–
–
–
–
–
69
275
526
798
1K
1K
2K
2K
3K
3K
4K
5K
5K
6K
6K
7K
8K
8K
9K
10K
10K
11K
12K
12K
13K
13K
14K
15K
15K
16K
16,013
Active at Start
–
–
–
–
–
–
–
30
100
152
194
239
295
363
421
476
535
602
677
731
779
825
868
910
950
990
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,373
Churn
–
–
–
–
–
–
–
18
56
75
86
99
117
141
155
167
181
199
220
224
227
230
231
233
233
234
234
234
235
235
235
235
235
235
235
235
5,474
Active at End
–
–
–
–
–
–
30
100
152
194
239
295
363
421
476
535
602
677
731
779
825
868
910
950
990
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1,412
Income
Tariffs(258,570 ₸)
Product Sales
–
–
–
–
–
–
326
1K
2K
2K
3K
3K
4K
5K
5K
6K
7K
7K
8K
9K
9K
10K
10K
10K
11K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
15K
258,570
Additional Income(4 incomes, 489,075 ₸)
Language Certification Tests
–
–
–
–
–
–
–
–
533
679
838
1K
1K
1K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
82,011
B2B School & Corporate Licenses
–
–
–
–
–
–
–
–
–
–
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
260,000
Specialty Course Packs
–
–
–
–
–
–
–
201
305
388
479
590
727
841
952
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
47,064
Live Tutoring Marketplace (15% take)
–
–
–
–
–
–
–
–
–
–
–
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
100,000