Dashboard
DemoPresentation mode
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
930K
930K
930K
930K
930K
930K
1.3M
1.5M
1.7M
1.8M
1.9M
2.0M
2.0M
2.1M
2.1M
2.2M
2.3M
2.3M
2.3M
2.4M
2.4M
2.4M
2.5M
2.5M
2.5M
2.6M
2.6M
2.6M
2.7M
2.7M
2.7M
2.8M
2.8M
2.8M
2.9M
2.9M
76,251,358 ₽
Acquisition Channels
–
–
–
–
–
–
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
1.8M
54,000,000 ₽
Team Payroll
2.3M
2.3M
2.3M
3.0M
3.2M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
121,961,700 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
3.3M
3.3M
3.3M
3.9M
4.1M
4.4M
6.6M
6.8M
7.0M
7.1M
7.2M
7.3M
7.3M
7.4M
7.5M
7.5M
7.6M
7.6M
7.7M
7.7M
7.7M
7.8M
7.8M
7.8M
7.9M
7.9M
7.9M
8.0M
8.0M
8.0M
8.1M
8.1M
8.1M
8.2M
8.2M
8.2M
252,213,058 ₽
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Абонентская плата (тарифный план)
–
–
–
–
–
–
78K
350K
758K
987K
1.2M
1.4M
1.6M
1.8M
1.9M
2.1M
2.3M
2.4M
2.6M
2.7M
2.8M
2.9M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.7M
3.9M
4.0M
4.1M
4.2M
4.3M
4.4M
4.6M
81,244,006 ₽
Допродажи (дополнительный трафик)
–
–
–
–
–
–
22K
100K
216K
282K
344K
403K
459K
507K
554K
604K
658K
697K
733K
769K
804K
838K
872K
905K
939K
972K
1.0M
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
23,212,573 ₽
Роуминг
–
–
–
–
–
–
6K
25K
54K
71K
86K
101K
115K
127K
138K
151K
164K
174K
183K
192K
201K
209K
218K
226K
235K
243K
251K
259K
268K
276K
284K
292K
301K
309K
317K
325K
5,803,143 ₽
VAS сервисы
–
–
–
–
–
–
13K
58K
126K
165K
201K
235K
268K
296K
323K
352K
384K
407K
428K
448K
469K
489K
509K
528K
548K
567K
586K
605K
625K
644K
663K
682K
702K
721K
740K
759K
13,540,668 ₽
Total Income
–
–
–
–
–
–
118K
533K
1.2M
1.5M
1.8M
2.1M
2.4M
2.7M
3.0M
3.2M
3.5M
3.7M
3.9M
4.1M
4.3M
4.5M
4.6M
4.8M
5.0M
5.2M
5.4M
5.5M
5.7M
5.9M
6.1M
6.2M
6.4M
6.6M
6.8M
6.9M
123,800,391 ₽
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 999 | 3,250 | 3,299 |
| Active Clients | 950 | 5,833 | 9,337 |
Results Summary
Total Sales
91K
10,848 active
Total Income
123.8 M
Total Cost
252.2 M
Net Income
-128.4 M
Unit Economics
CAC
596 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
596 ₽
Cost per Client Acquisition
ARPU
640 ₽/mo.
Average Revenue Per User
ARPPU
640 ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-226 ₽
Customer Lifetime Value
LTV : CAC
-0.4 x
Critical (<1)
CAC Payback
2.4 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Key Metrics
Active Clients
+8%
11K
Income / mo.
+8%
6.9 M ₽
Net Income / mo.
+23%
-1.3 M ₽
Total for period
-128.4 M ₽
Investments
NPV
-104.5 M ₽
IRR
N/A
Breakeven
N/A
Profitability Index
0 x
Market Size
TAM
150,000,000 users
≈ 1,152,000,000,000 ₽ / year
SAM
25,000,000 users
≈ 192,000,000,000 ₽ / year
SOM
400,000 users
≈ 3,072,000,000 ₽ / year
Market Penetration
TAM
0.01%
10,848 / 163,505,801
SAM
0.04%
10,848 / 27,250,967
SOM
2.49%
10,848 / 436,015
Saturation Factor98%
Cumulative P&L
Margins
Gross Operating Net
Acquisition Channels
- ASO
- TikTok Ads
- VK Реклама
- YouTube / блогеры
- eSIM промо (тех-блогеры)
- Реферальная программа
- Яндекс Директ
CAC by Channel
Органический рост0 ₽
20680 sales · channel: 0 · payroll: 0
Рефералы0 ₽
33207 sales · channel: 0 · payroll: 0
Перформанс-маркетинг1,416 ₽
38126 sales · channel: 54,000,000 · payroll: 0
Average CAC587 ₽
P&L Flows
Profit: -128,412,667 ₽
Income Structure (Year 1)
Абонентская плата (тарифный план)4,787,862 ₽
Допродажи (дополнительный трафик)1,367,961 ₽
Роуминг341,990 ₽
VAS сервисы797,977 ₽
Total7,295,790 ₽
Expense Structure (Year 1)
Operational Expenses15,826,977 ₽
Acquisition Channels10,800,000 ₽
Team Payroll37,689,300 ₽
Fraud Losses
Total64,316,277 ₽
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Yearly P&L
Year 1
-57.0 M
3,358 clients
Year 2
-46.6 M
7,544 clients
Year 3
-24.8 M
10,848 clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 11,990 | 39,003 | 39,593 |
| Active Clients | 3,358 | 7,544 | 10,848 |
| Income per Client | 640 ₽ | 640 ₽ | 640 ₽ |
| Total Income | 7,295,790 ₽ | 44,799,506 ₽ | 71,705,094 ₽ |
| Total Expenses | 64,316,277 ₽ | 91,396,463 ₽ | 96,500,318 ₽ |
| Partner Share | |||
| Net Income | -57,020,487 ₽ | -46,596,956 ₽ | -24,795,224 ₽ |
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
308
1K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
90,586
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
98%
99%
Base at Start
–
–
–
–
–
–
–
308
2K
4K
6K
9K
12K
15K
18K
21K
24K
28K
31K
34K
38K
41K
44K
48K
51K
54K
58K
61K
64K
68K
71K
74K
77K
81K
84K
87K
87,299
Total Clients
–
–
–
–
–
–
308
2K
4K
6K
9K
12K
15K
18K
21K
24K
28K
31K
34K
38K
41K
44K
48K
51K
54K
58K
61K
64K
68K
71K
74K
77K
81K
84K
87K
91K
90,588
Active at Start
–
–
–
–
–
–
–
185
833
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
10,574
Churn
–
–
–
–
–
–
–
111
474
952
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
43,505
Active at End
–
–
–
–
–
–
185
833
2K
2K
3K
3K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
10,848