Prodwave
FitPulse — Fitness & Workout App
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Channels

Customer acquisition channels, their conversion funnels, and monthly performance. Planning and timing of channels and other model entities are configured in the Timeline

Sells:
Whole productSelected only
Subchannels: 3/3 active
Channel costs:
Metrics:
Installs: 717/mo
Sales: 177/mo
CPI: 0 ₸
CPO: 0 ₸
Funnel
Reach/mo
CR Clicks
%
Clicks
1.5K
CR Installs
%
Installs
135
CR Sales
%
Sales
24
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:0 ₸
CPI:
CPO:
ROAS:
Launch Speed & Decay
036912151821242730Ramp-upDecay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Funnel
Reach/mo
CR Clicks
%
Clicks
1.0K
CR Installs
%
Installs
150
CR Sales
%
Sales
45
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:0 ₸
CPI:
CPO:
ROAS:
Launch Speed & Decay
02468101214DelayRamp-up
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Sells:
Whole productSelected only
Subchannels: 4/4 active
Channel costs:
Subchannels 6,540 ₸/mo
Metrics:
Installs: 3,142/mo
Sales: 870/mo
CPI: 1 ₸ – 3 ₸
CPO: 4 ₸ – 17 ₸
Funnel
Reach/mo
CR Clicks
%
Clicks
7.5K
CR Installs
%
Installs
750
CR Sales
%
Sales
150
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:2,500 ₸
CPI:3 ₸
CPO:17 ₸
ROAS:0.8x
Launch Speed & Decay
02468101214Ramp-upDecay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Funnel
Reach/mo
CR Clicks
%
Clicks
4.5K
CR Installs
%
Installs
360
CR Sales
%
Sales
65
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:1,080 ₸
CPI:3 ₸
CPO:17 ₸
ROAS:0.8x
Launch Speed & Decay
02468Ramp-upDecay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Funnel
Reach/mo
CR Clicks
%
Clicks
6.4K
CR Installs
%
Installs
1.6K
CR Sales
%
Sales
560
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:2,000 ₸
CPI:1 ₸
CPO:4 ₸
ROAS:3.9x
Launch Speed & Decay
0369121518Decay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Funnel
Reach/mo
CR Clicks
%
Clicks
3.6K
CR Installs
%
Installs
432
CR Sales
%
Sales
95
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:960 ₸
CPI:2 ₸
CPO:10 ₸
ROAS:1.4x
Launch Speed & Decay
02468101214Ramp-upDecay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Sells:
Whole productSelected only
Subchannels: 1/1 active
Channel costs:
Subchannels 900 ₸/mo
Metrics:
Installs: 294/mo
Sales: 65/mo
CPI: 3 ₸
CPO: 14 ₸
Funnel
Reach/mo
CR Clicks
%
Clicks
2.1K
CR Installs
%
Installs
294
CR Sales
%
Sales
65
Subchannel Costs
Payment:
Rate:₸ per 1,000 impressions
Costs depend on the volume of impressions (reach)
Cost/mo:900 ₸
CPI:3 ₸
CPO:14 ₸
ROAS:1.0x
Launch Speed & Decay
02468DelayRamp-upDecay
Delay:mo.
Ramp-up:mo.
Profile:
Decay:mo.
Min. effectiveness:
%
Profile:

Delay — pause before channel starts (0 = from product launch) · Ramp-up — period to reach full capacity, affects reach growth curve · Decay — period of declining effectiveness after reaching peak

Summary
3
Active Channels
8
Active Subchannels
7,440
₸/mo (max)