Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Feb 12, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(8 channels - 7,440 ₸/mo)
Organic & SEO →ASO & Content SEO
0
Organic & SEO →Social Media (organic)
0
Organic & SEO →Word of Mouth / PR
0
Paid Acquisition →Meta Ads (FB + Instagram)(2,500 ₸/mo)
77,500
Paid Acquisition →TikTok Ads(1,080 ₸/mo)
33,480
Paid Acquisition →Apple Search Ads(2,000 ₸/mo)
58,000
Paid Acquisition →Google UAC(960 ₸/mo)
27,840
Influencer & Partnerships →Micro-Influencers (fitness)(900 ₸/mo)
27,000
Acquisition Channels: 223,820 ₸
People(4 people - 13,680 ₸/mo)
Product & Engineering →CTO / Lead Developer(6,000 ₸/mo)
0
Product & Engineering →Mobile Developer (React Native)(5,040 ₸/mo)
181,440
Product & Engineering →UI/UX Designer(50)(1,800 ₸/mo)
21,600
Growth & Content →Marketing Manager(4,200 ₸/mo)
138,600
Growth & Content →Fitness Content Creator(2,640 ₸/mo)
81,840
People (Payroll + Taxes 20%): 423,480 ₸
Operations(5 items - 3,800 ₸/mo)
Cloud Hosting (AWS)(500 ₸/mo)
18,000
Dev Tools & CI/CD(300 ₸/mo)
10,800
Analytics (Amplitude)(200 ₸/mo)
6,000
Content Production (workouts, videos)(2,000 ₸/mo)
64,000
Customer Support(800 ₸/mo)
24,000
Operational: 122,800 ₸
Total Expenses: 770,100 ₸
Sales
New Sales
–
–
–
–
–
20
131
529
860
926
914
897
890
877
859
841
834
818
802
785
773
773
772
772
771
771
770
770
769
769
768
768
768
768
768
768
23,301
Base at Start
–
–
–
–
–
–
20
151
681
2K
2K
3K
4K
5K
6K
7K
8K
9K
9K
10K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
22,535
Total Clients
–
–
–
–
–
20
151
681
2K
2K
3K
4K
5K
6K
7K
8K
9K
9K
10K
11K
12K
13K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
23K
23,302
Active at Start
–
–
–
–
–
–
11
82
352
709
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
3,840
Churn
–
–
–
–
–
–
5
32
133
247
310
339
355
364
368
367
365
363
360
355
349
343
340
338
337
336
335
334
334
334
333
333
333
333
333
333
9,341
Active at End
–
–
–
–
–
11
82
352
709
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
3,945
Income
Tariffs(551,752 ₸)
Product Sales
–
–
–
–
–
89
637
3K
6K
8K
9K
11K
12K
13K
14K
15K
16K
16K
17K
18K
19K
19K
20K
21K
22K
23K
23K
24K
25K
26K
27K
27K
28K
29K
30K
31K
551,752
Additional Income(4 incomes, 471,123 ₸)
In-App Purchases (workout packs)
–
–
–
–
–
–
204
879
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
176,990
Premium Content (nutrition plans)
–
–
–
–
–
–
–
–
–
1K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
104,480
Brand Partnerships (Nike, Under Armour)
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000
Affiliate Revenue (supplements, equipment)
–
–
–
–
–
–
–
–
–
990
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
69,653