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МаркетПро — нишевый маркетплейс услуг
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Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
67
309
839
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
66,197
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Base at Start
–
–
–
–
–
–
–
67
376
1K
2K
4K
6K
8K
11K
14K
16K
19K
21K
24K
26K
29K
31K
34K
36K
39K
41K
44K
46K
49K
51K
54K
56K
59K
61K
64K
63,716
Total Clients
–
–
–
–
–
–
67
376
1K
2K
4K
6K
8K
11K
14K
16K
19K
21K
24K
26K
29K
31K
34K
36K
39K
41K
44K
46K
49K
51K
54K
56K
59K
61K
64K
66K
66,198
Active at Start
–
–
–
–
–
–
–
27
134
393
628
928
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5,197
Churn
–
–
–
–
–
–
–
16
77
215
310
432
587
703
777
851
867
873
871
868
864
858
858
858
857
857
856
855
855
854
854
854
854
854
854
854
21,143
Active at End
–
–
–
–
–
–
27
134
393
628
928
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
5,335

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
600K
600K
600K
600K
600K
600K
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
1.3M
42,057,675 ₽
Acquisition Channels
–
–
–
–
–
–
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
1.4M
43,200,000 ₽
Team Payroll
1.2M
1.7M
1.7M
2.2M
2.4M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
2.6M
88,269,750 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
1.8M
2.3M
2.3M
2.8M
3.0M
3.2M
5.0M
5.1M
5.1M
5.1M
5.2M
5.2M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
5.3M
173,527,425 ₽

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Комиссия с заказа
–
–
–
–
–
–
16K
81K
236K
377K
557K
788K
1.0M
1.2M
1.4M
1.5M
1.6M
1.7M
1.8M
1.9M
2.0M
2.0M
2.1M
2.2M
2.3M
2.4M
2.5M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.0M
3.1M
3.2M
55,394,508 ₽
Продвижение исполнителей
–
–
–
–
–
–
8K
40K
118K
188K
278K
394K
502K
594K
687K
753K
808K
857K
901K
942K
981K
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.4M
1.5M
1.5M
1.6M
1.6M
27,697,254 ₽
Подписка Pro для исполнителей
–
–
–
–
–
–
9K
47K
138K
220K
325K
460K
585K
693K
801K
878K
943K
1000K
1.1M
1.1M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
32,313,463 ₽
Реклама на платформе
–
–
–
–
–
–
4K
20K
59K
94K
139K
197K
251K
297K
343K
376K
404K
428K
450K
471K
490K
511K
531K
551K
572K
592K
613K
634K
654K
675K
696K
717K
738K
759K
779K
800K
13,848,627 ₽
Total Income
–
–
–
–
–
–
38K
188K
550K
879K
1.3M
1.8M
2.3M
2.8M
3.2M
3.5M
3.8M
4.0M
4.2M
4.4M
4.6M
4.8M
5.0M
5.1M
5.3M
5.5M
5.7M
5.9M
6.1M
6.3M
6.5M
6.7M
6.9M
7.1M
7.3M
7.5M
129,253,852 ₽

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales4932,5412,483
Active Clients2852,8364,572

Results Summary

Total Sales
66K
5,335 active
Total Income
129.3 M
Total Cost
173.5 M
Net Income
-44.3 M

Key Metrics

Active Clients
+9%
5K
Income / mo.
+9%
7.5 M ₽
Net Income / mo.
+42%
2.1 M ₽
Total for period
-44.3 M ₽

Investments

NPV
-42.3 M ₽
IRR
-78 %
Breakeven
25 mo.
Profitability Index
0 x

Unit Economics

CAC
653 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
653 ₽
Cost per Client Acquisition
ARPU
1K ₽/mo.
Average Revenue Per User
ARPPU
1K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
-4K ₽
Customer Lifetime Value
LTV : CAC
-6.1 x
Critical (<1)
CAC Payback
0.7 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Market Size

TAM
80,000,000 users
≈ 1,344,000,000,000 ₽ / year
SAM
30,000,000 users
≈ 504,000,000,000 ₽ / year
SOM
800,000 users
≈ 13,440,000,000 ₽ / year

Market Penetration

TAM
0.00%
5,335 / 153,371,333
SAM
0.01%
5,335 / 57,514,250
SOM
0.35%
5,335 / 1,533,713
Saturation Factor
100%

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M33020K40K60K73K

Acquisition Channels

  • ASO
  • SEO / контент
  • VK Ads
  • Партнёры (УК, ТСЖ)
  • Рефералы
  • Яндекс Директ
M1M5M9M13M17M21M25M29M3307001K2K3K

Cumulative P&L

M1M7M13M19M25M31-60.0M-45.0 M-30.0M-15.0 M0

Margins

M1M7M13M19M25M31-100%-50%0%50%100%
Gross Operating Net

P&L Flows

Revenue: 129,253,852 ₽Income129,253,852 100%Payroll9 ppl88,269,750 68%Channels43,200,000 33%OpEx42,057,675 33%
Profit: -44,273,573 ₽

CAC by Channel

Органические каналы0 ₽
29397 sales · channel: 0 · payroll: 0
Партнёры и рефералы0 ₽
25976 sales · channel: 0 · payroll: 0
Платная реклама3,929 ₽
10996 sales · channel: 43,200,000 · payroll: 0
Average CAC651 ₽

Referral Tree

Referral program disabled

Income Structure (Year 1)

Комиссия с заказа2,054,145 ₽
Продвижение исполнителей1,027,072 ₽
Подписка Pro для исполнителей1,198,251 ₽
Реклама на платформе513,536 ₽
Total4,793,005 ₽

Expense Structure (Year 1)

Operational Expenses10,434,479 ₽
Acquisition Channels8,640,000 ₽
Team Payroll27,033,750 ₽
Fraud Losses
Total46,108,229 ₽

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-65.3 M-40.3 M-15.3 M9.7 M31.3 M

Yearly P&L

Year 1
-41.3 M
1,314 clients
Year 2
-15.9 M
3,676 clients
Year 3
12.9 M
5,335 clients

Yearly Forecast

MetricYear 1Year 2Year 3
Sales5,91030,49629,791
Active Clients1,3143,6765,335
Income per Client1,399 ₽1,400 ₽1,400 ₽
Total Income4,793,005 ₽47,646,910 ₽76,813,937 ₽
Total Expenses46,108,229 ₽63,550,232 ₽63,868,964 ₽
Partner Share
Net Income-41,315,224 ₽-15,903,322 ₽12,944,973 ₽

Sales Timeline

Total Sales
66,197 clients
Active (end)
5,335 clients
Churn
21,143 clients
Activation
40%

Income vs Expenses

M1M7M13M19M25M3102.0 M4.0 M6.0 M8.0 M
Income Expenses