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About
Curated online fashion store with AI-powered style recommendations, virtual try-on and sustainable brands. Revenue from product margins ($85 avg, 50% margin), repeat purchases, and affiliate/ad revenue. Variable costs: warehouse/fulfillment, payment processing (2.9%), and returns.
36-month forecast: ~8.3K customers, $186K net income, LTV/CAC 10.2x. Growth via paid acquisition and social/organic channels.
Unit Economics
CAC
67 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
67 $
Cost per Client Acquisition
ARPU
82 $/mo.
Average Revenue Per User
ARPPU
82 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
317 $
Customer Lifetime Value
LTV : CAC
4.7 x
Healthy ratio (≥3)
CAC Payback
1.0 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Yearly P&L
Year 1
-371K
242 clients
Year 2
-284K
409 clients
Year 3
-148K
563 clients
P&L Flows
Profit: -802,916 $
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
32
130
292
307
329
360
358
343
327
312
297
290
282
281
280
279
278
277
276
275
274
273
272
271
270
270
270
270
270
270
8,315
Base at Start
–
–
–
–
–
–
–
32
162
454
761
1K
1K
2K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8,052
Total Clients
–
–
–
–
–
–
32
162
454
761
1K
1K
2K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
8,322
Active at Start
–
–
–
–
–
–
–
11
50
124
165
203
242
271
291
306
319
328
339
349
360
372
384
396
409
421
434
447
459
472
485
498
511
524
537
550
550
Churn
–
–
–
–
–
–
–
7
28
66
77
87
97
100
99
97
94
91
89
87
86
86
85
85
84
84
83
83
83
82
82
82
82
82
81
81
2,350
Active at End
–
–
–
–
–
–
11
50
124
165
203
242
271
291
306
319
328
339
349
360
372
384
396
409
421
434
447
459
472
485
498
511
524
537
550
563
563
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
3K
3K
3K
4K
5K
5K
6K
6K
6K
7K
7K
7K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
9K
9K
9K
9K
9K
9K
10K
10K
232,420 $
Acquisition Channels
–
–
–
–
–
–
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
555,000 $
Team Payroll
15K
15K
15K
20K
25K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
938,462 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
18K
18K
18K
23K
28K
31K
50K
50K
51K
51K
52K
52K
53K
53K
53K
53K
54K
54K
54K
54K
54K
54K
54K
55K
52K
53K
53K
53K
53K
53K
53K
53K
54K
54K
54K
54K
1,725,882 $
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Margin (avg $85, 50%)
–
–
–
–
–
–
511
2K
6K
7K
9K
11K
12K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
20K
20K
21K
21K
22K
22K
23K
24K
24K
25K
25K
486,791 $
Repeat Purchases
–
–
–
–
���
–
–
–
3K
5K
6K
7K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
13K
13K
13K
14K
14K
14K
15K
15K
15K
16K
301,175 $
Affiliate & Ad Revenue
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
135,000 $
Total Income
–
–
–
–
–
–
511
2K
9K
17K
20K
23K
25K
26K
27K
28K
29K
30K
30K
31K
32K
33K
34K
35K
36K
37K
38K
39K
39K
40K
41K
42K
43K
44K
45K
46K
922,965 $
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Acquisition Channels
- Google Shopping
- Instagram Organic
- Meta Ads
- SEO
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 1,450 | 3,604 | 3,261 |
| Active Clients | 242 | 409 | 563 |
| Income per Client | 94 $ | 85 $ | 82 $ |
| Total Income | 71,297 $ | 360,980 $ | 490,688 $ |
| Total Expenses | 442,680 $ | 644,494 $ | 638,708 $ |
| Partner Share | |||
| Net Income | -371,383 $ | -283,514 $ | -148,020 $ |
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 121 | 300 | 272 |
| Active Clients | 66 | 344 | 492 |
Income Structure (Year 1)
Product Margin (avg $85, 50%)35,762 $
Repeat Purchases20,535 $
Affiliate & Ad Revenue15,000 $
Total71,297 $
Expense Structure (Year 1)
Operational Expenses42,334 $
Acquisition Channels111,000 $
Team Payroll289,346 $
Fraud Losses
Total442,680 $
Results Summary
Total Sales
8K
563 active
Total Income
923K
Total Cost
1.7 M
Net Income
-803K