Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Dec 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 18,500 $/mo)
Paid →Meta Ads(5,000 $/mo)
150,000
Paid →Google Shopping(13,500 $/mo)
405,000
Social & Organic →Instagram Organic
0
Social & Organic →SEO
0
Acquisition Channels: 555,000 $
People(6 people - 28,213 $/mo)
Tech & Product →CTO(7,290 $/mo)
262,440
Tech & Product →Full-Stack Developer(5,832 $/mo)
209,952
Tech & Product →UI/UX Designer(60)(2,333 $/mo)
55,992
Operations & Growth →Operations Manager(4,860 $/mo)
160,380
Operations & Growth →Marketing Manager(4,860 $/mo)
155,520
Operations & Growth →Content Creator(3,038 $/mo)
94,178
People (Payroll + Taxes 21.5%): 938,462 $
Operations(5 items - 2,712.5 $/mo)
Warehouse & Fulfillment(8 $/mo)
240
Platform & Hosting(1,500 $/mo)
54,000
Payment Processing (2.9%)(1.5 $/mo)
45
Returns & Refunds(3 $/mo)
90
Office & Tools(1,200 $/mo)
43,200
Operational: 97,575 $
Total Expenses: 1,591,037 $
Sales
New Sales
–
–
–
–
–
–
32
130
292
307
329
360
358
343
327
312
297
290
282
281
280
279
278
277
276
275
274
273
272
271
270
270
270
270
270
270
8,315
Base at Start
–
–
–
–
–
–
–
32
162
454
761
1K
1K
2K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8,052
Total Clients
–
–
–
–
–
–
32
162
454
761
1K
1K
2K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
8K
8K
8K
8K
8,322
Active at Start
–
–
–
–
–
–
–
11
50
124
165
203
242
271
291
306
319
328
339
349
360
372
384
396
409
421
434
447
459
472
485
498
511
524
537
550
550
Churn
–
–
–
–
–
–
–
7
28
66
77
87
97
100
99
97
94
91
89
87
86
86
85
85
84
84
83
83
83
82
82
82
82
82
81
81
2,350
Active at End
–
–
–
–
–
–
11
50
124
165
203
242
271
291
306
319
328
339
349
360
372
384
396
409
421
434
447
459
472
485
498
511
524
537
550
563
563
Income
Additional Income(3 incomes, 922,965 $)
Product Margin (avg $85, 50%)
–
–
–
–
–
–
511
2K
6K
7K
9K
11K
12K
13K
14K
14K
15K
15K
16K
16K
17K
17K
18K
18K
19K
20K
20K
21K
21K
22K
22K
23K
24K
24K
25K
25K
486,791
Repeat Purchases
–
–
–
–
–
–
–
–
3K
5K
6K
7K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
13K
13K
13K
14K
14K
14K
15K
15K
15K
16K
301,175
Affiliate & Ad Revenue
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
135,000