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About
Secure enterprise cloud storage with end-to-end encryption, compliance tools and team collaboration. Revenue from storage subscriptions, overage/API fees, and enterprise contracts. Variable cloud storage costs scale with user base.
36-month forecast: ~5.2K business accounts, $226K net income, LTV/CAC 12.0x. Acquisition via paid and organic channels.
Unit Economics
CAC
100 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
100 $
Cost per Client Acquisition
ARPU
89 $/mo.
Average Revenue Per User
ARPPU
89 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
309 $
Customer Lifetime Value
LTV : CAC
3.1 x
Healthy ratio (≥3)
CAC Payback
1.4 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Yearly P&L
Year 1
-412K
179 clients
Year 2
-333K
304 clients
Year 3
-232K
426 clients
P&L Flows
Profit: -976,576 $
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
23
80
172
188
203
223
216
209
203
196
189
182
175
175
174
173
173
173
173
173
173
173
173
173
173
173
173
173
173
173
5,203
Base at Start
–
–
–
–
–
–
–
23
103
275
464
667
890
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5,036
Total Clients
–
–
–
–
–
–
23
103
275
464
667
890
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5,209
Active at Start
–
–
–
–
–
–
–
10
37
89
121
149
179
198
213
226
236
245
253
260
268
276
285
295
304
314
324
334
344
354
365
375
385
395
405
415
415
Churn
–
–
–
–
–
–
–
6
21
47
57
64
72
73
73
72
70
69
67
65
64
64
63
63
63
63
63
63
63
63
63
63
63
63
63
63
1,766
Active at End
–
–
–
–
–
–
10
37
89
121
149
179
198
213
226
236
245
253
260
268
276
285
295
304
314
324
334
344
354
365
375
385
395
405
415
426
426
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
180,862 $
Acquisition Channels
–
–
–
–
–
–
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
521,550 $
Team Payroll
15K
15K
21K
21K
26K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
1,035,682 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
18K
18K
24K
26K
31K
35K
52K
52K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
53K
1,738,094 $
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(145,460 $)
Product Sales
–
–
–
–
–
–
171
675
2K
2K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
8K
145,460 $
Additional Income(3 · 616,058 $)
Storage Subscriptions
–
–
–
–
–
–
429
2K
4K
5K
7K
8K
9K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
363,649 $
Overage & API Fees
–
–
–
–
–
–
–
–
1K
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
96,409 $
Enterprise Contracts
–
–
–
–
–
–
–
–
–
–
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
156,000 $
Total Income
–
–
–
–
–
–
600
2K
7K
9K
17K
19K
21K
22K
23K
24K
24K
25K
25K
26K
27K
27K
28K
29K
30K
30K
31K
32K
33K
33K
34K
35K
36K
36K
37K
38K
761,518 $
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Acquisition Channels
- Google Ads
- LinkedIn Ads
- SEO & Content
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 889 | 2,238 | 2,076 |
| Active Clients | 179 | 304 | 426 |
| Income per Client | 108 $ | 95 $ | 89 $ |
| Total Income | 55,277 $ | 301,507 $ | 404,735 $ |
| Total Expenses | 466,965 $ | 634,188 $ | 636,941 $ |
| Partner Share | |||
| Net Income | -411,688 $ | -332,682 $ | -232,206 $ |
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 74 | 187 | 173 |
| Active Clients | 49 | 255 | 370 |
Income Structure (Year 1)
Storage Subscriptions26,305 $
Overage & API Fees6,450 $
Enterprise Contracts12,000 $
Product Sales10,522 $
Total55,277 $
Expense Structure (Year 1)
Operational Expenses53,069 $
Acquisition Channels104,310 $
Team Payroll309,586 $
Fraud Losses
Total466,965 $
Results Summary
Total Sales
5K
426 active
Total Income
762K
Total Cost
1.7 M
Net Income
-977K