Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Jan 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(3 channels - 17,385 $/mo)
Paid →Google Ads(15,625 $/mo)
468,750
Paid →LinkedIn Ads(1,760 $/mo)
52,800
Organic →SEO & Content
0
Acquisition Channels: 521,550 $
People(5 people - 30,254 $/mo)
Engineering →CTO(8,505 $/mo)
306,180
Engineering →Backend Developer(6,318 $/mo)
227,448
Engineering →DevOps Engineer(6,075 $/mo)
206,550
Business →Sales Manager(5,468 $/mo)
174,976
Business →Marketing Specialist(3,888 $/mo)
120,528
People (Payroll + Taxes 21.5%): 1,035,682 $
Operations(4 items - 4,702 $/mo)
Cloud Storage Costs(2 $/mo)
60
Infrastructure(2,200 $/mo)
79,200
Security Audits(1,500 $/mo)
49,500
Office & Tools(1,000 $/mo)
36,000
Operational: 164,760 $
Total Expenses: 1,721,992 $
Sales
New Sales
–
–
–
–
–
–
23
80
172
188
203
223
216
209
203
196
189
182
175
175
174
173
173
173
173
173
173
173
173
173
173
173
173
173
173
173
5,203
Base at Start
–
–
–
–
–
–
–
23
103
275
464
667
890
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5,036
Total Clients
–
–
–
–
–
–
23
103
275
464
667
890
1K
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5,209
Active at Start
–
–
–
–
–
–
–
10
37
89
121
149
179
198
213
226
236
245
253
260
268
276
285
295
304
314
324
334
344
354
365
375
385
395
405
415
415
Churn
–
–
–
–
–
–
–
6
21
47
57
64
72
73
73
72
70
69
67
65
64
64
63
63
63
63
63
63
63
63
63
63
63
63
63
63
1,766
Active at End
–
–
–
–
–
–
10
37
89
121
149
179
198
213
226
236
245
253
260
268
276
285
295
304
314
324
334
344
354
365
375
385
395
405
415
426
426
Income
Tariffs(145,460 $)
Product Sales
–
–
–
–
–
–
171
675
2K
2K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
8K
145,460
Additional Income(3 incomes, 616,058 $)
Storage Subscriptions
–
–
–
–
–
–
429
2K
4K
5K
7K
8K
9K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
15K
16K
16K
17K
17K
18K
18K
19K
19K
363,649
Overage & API Fees
–
–
–
–
–
–
–
–
1K
1K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
96,409
Enterprise Contracts
–
–
–
–
–
–
–
–
–
–
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
6K
156,000