Dashboard
DemoPresentation mode
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
989
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
88,214
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
Base at Start
–
–
–
–
–
–
–
989
3K
6K
8K
11K
14K
17K
20K
24K
27K
30K
33K
36K
39K
42K
45K
48K
52K
55K
58K
61K
64K
67K
70K
73K
76K
79K
82K
85K
85,159
Total Clients
–
–
–
–
–
–
989
3K
6K
8K
11K
14K
17K
20K
24K
27K
30K
33K
36K
39K
42K
45K
48K
52K
55K
58K
61K
64K
67K
70K
73K
76K
79K
82K
85K
88K
88,214
Active at Start
–
–
–
–
–
–
–
494
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8,467
Churn
–
–
–
–
–
–
–
297
695
845
935
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
35,428
Active at End
–
–
–
–
–
–
494
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
8,681
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
450K
450K
450K
950K
950K
950K
992K
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
1.3M
1.3M
1.4M
1.4M
1.4M
1.4M
1.4M
1.5M
1.5M
1.5M
1.5M
1.5M
1.5M
1.6M
1.6M
1.6M
1.6M
1.6M
1.7M
1.7M
1.7M
46,362,044 ₽
Acquisition Channels
–
–
–
–
–
–
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
909K
27,270,000 ₽
Team Payroll
1.1M
1.4M
1.7M
2.2M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
2.5M
87,735,150 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
1.6M
1.9M
2.2M
3.2M
3.5M
3.5M
4.4M
4.5M
4.5M
4.6M
4.6M
4.7M
4.7M
4.7M
4.8M
4.8M
4.8M
4.8M
4.8M
4.8M
4.9M
4.9M
4.9M
4.9M
4.9M
5.0M
5.0M
5.0M
5.0M
5.0M
5.0M
5.1M
5.1M
5.1M
5.1M
5.1M
161,367,194 ₽
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Средний чек (маржа)
–
–
–
–
–
–
272K
701K
971K
1.2M
1.4M
1.7M
1.9M
2.2M
2.3M
2.5M
2.6M
2.7M
2.8M
2.9M
3.0M
3.1M
3.3M
3.4M
3.5M
3.6M
3.7M
3.8M
4.0M
4.1M
4.2M
4.3M
4.4M
4.5M
4.7M
4.8M
88,401,462 ₽
Доставка
–
–
–
–
–
–
74K
191K
265K
325K
389K
461K
524K
591K
636K
672K
702K
731K
762K
793K
824K
855K
887K
918K
950K
982K
1.0M
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
24,109,490 ₽
Допродажи (напитки, десерты)
–
–
–
–
–
–
59K
153K
212K
260K
311K
369K
419K
473K
508K
537K
562K
585K
609K
634K
659K
684K
709K
735K
760K
785K
811K
837K
862K
888K
913K
939K
965K
990K
1.0M
1.0M
19,287,592 ₽
Корпоративные обеды
–
–
–
–
–
–
99K
255K
353K
433K
518K
615K
698K
788K
847K
896K
937K
974K
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.3M
1.3M
1.4M
1.4M
1.4M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.7M
32,145,986 ₽
Total Income
–
–
–
–
–
–
504K
1.3M
1.8M
2.2M
2.6M
3.1M
3.6M
4.0M
4.3M
4.6M
4.8M
5.0M
5.2M
5.4M
5.6M
5.8M
6.0M
6.2M
6.5M
6.7M
6.9M
7.1M
7.3M
7.5M
7.8M
8.0M
8.2M
8.4M
8.6M
8.9M
163,944,529 ₽
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 1,148 | 3,147 | 3,057 |
| Active Clients | 947 | 4,941 | 7,506 |
Results Summary
Total Sales
88K
8,681 active
Total Income
163.9 M
Total Cost
161.4 M
Net Income
2.6 M
Unit Economics
CAC
309 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
309 ₽
Cost per Client Acquisition
ARPU
1K ₽/mo.
Average Revenue Per User
ARPPU
1K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
4K ₽
Customer Lifetime Value
LTV : CAC
11.8 x
Healthy ratio (≥3)
CAC Payback
0.4 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Key Metrics
Active Clients
+8%
9K
Income / mo.
+8%
8.9 M ₽
Net Income / mo.
+21%
3.7 M ₽
Total for period
2.6 M ₽
Investments
NPV
-7.4 M ₽
IRR
4 %
Breakeven
18 mo.
Profitability Index
1 x
Market Size
TAM
90,000,000 users
≈ 1,101,600,000,000 ₽ / year
SAM
40,000,000 users
≈ 489,600,000,000 ₽ / year
SOM
600,000 users
≈ 7,344,000,000 ₽ / year
Market Penetration
TAM
0.01%
8,681 / 153,174,972
SAM
0.01%
8,681 / 68,077,765
SOM
0.85%
8,681 / 1,021,166
Saturation Factor99%
Cumulative P&L
Margins
Gross Operating Net
P&L Flows
Acquisition Channels
- ASO
- Delivery Club
- TikTok Ads
- VK Ads
- Промокоды и рефералы
- Яндекс Еда (агрегатор)
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Income Structure (Year 1)
Средний чек (маржа)6,251,040 ₽
Доставка1,704,829 ₽
Допродажи (напитки, десерты)1,363,863 ₽
Корпоративные обеды2,273,105 ₽
Total11,592,837 ₽
Expense Structure (Year 1)
Operational Expenses10,866,070 ₽
Acquisition Channels5,454,000 ₽
Team Payroll26,790,750 ₽
Fraud Losses
Total43,110,820 ₽
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Yearly P&L
Year 1
-31.5 M
3,074 clients
Year 2
2.7 M
6,122 clients
Year 3
31.4 M
8,681 clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 13,772 | 37,760 | 36,682 |
| Active Clients | 3,074 | 6,122 | 8,681 |
| Income per Client | 1,020 ₽ | 1,020 ₽ | 1,020 ₽ |
| Total Income | 11,592,837 ₽ | 60,480,488 ₽ | 91,871,203 ₽ |
| Total Expenses | 43,110,820 ₽ | 57,820,241 ₽ | 60,436,134 ₽ |
| Partner Share | |||
| Net Income | -31,517,983 ₽ | 2,660,248 ₽ | 31,435,070 ₽ |
Sales Timeline
Total Sales
88,214 clients
Active (end)
8,681 clients
Churn
35,428 clients
Activation
50%
Expenses Timeline
Operational Expenses
46,362,044 ₽
Acquisition Channels
27,270,000 ₽
Team Payroll
87,735,150 ₽
Fraud Losses
0 ₽