Prodwave
LingoBridge — Language Learning
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About

Gamified language learning app with AI tutoring, speech recognition and adaptive curriculum. Revenue from premium subscriptions, in-app purchases, and B2B school licenses. Costs include AI/cloud APIs and app store commission.

36-month forecast: ~28.9K learners, $244K net income, LTV/CAC 13.1x. Growth via app store ads and social/viral channels.

Unit Economics

CAC
11 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
11 $
Cost per Client Acquisition
ARPU
16 $/mo.
Average Revenue Per User
ARPPU
16 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
67 $
Customer Lifetime Value
LTV : CAC
6.0 x
Healthy ratio (≥3)
CAC Payback
0.9 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-394K
990 clients
Year 2
-224K
2,201 clients
Year 3
-61K
3,144 clients

P&L Flows

Revenue: 952,954 $Product Sales4 subch., 0Income952,954 100%Payroll1,082,009 114%Channels321,160 34%OpEx229,522 24%
Profit: -679,737 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
278
692
817
782
749
728
721
777
854
953
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
28,888
Base at Start
–
–
–
–
–
–
278
970
2K
3K
3K
4K
5K
6K
6K
7K
8K
9K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
27,860
Total Clients
–
–
–
–
–
278
970
2K
3K
3K
4K
5K
6K
6K
7K
8K
9K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
29K
28,881
Active at Start
–
–
–
–
–
–
153
442
647
762
847
921
990
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3,066
Churn
–
–
–
–
–
–
92
244
315
327
327
327
330
351
383
424
474
480
478
477
478
480
481
482
482
483
483
483
483
483
483
483
483
483
483
483
12,745
Active at End
–
–
–
–
–
153
442
647
762
847
921
990
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,144

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
2K
2K
4K
4K
4K
5K
5K
5K
5K
6K
6K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
8K
8K
8K
8K
8K
229,522 $
Acquisition Channels
–
–
–
–
–
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
10K
321,160 $
Team Payroll
17K
24K
24K
28K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
31K
29K
29K
29K
29K
29K
29K
1,082,009 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
19K
26K
28K
33K
36K
46K
47K
47K
47K
47K
47K
48K
48K
48K
48K
48K
48K
48K
49K
49K
49K
49K
49K
49K
49K
49K
49K
50K
50K
50K
47K
47K
47K
47K
47K
47K
1,632,691 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(251,109 $)
Product Sales
–
–
–
–
–
664
2K
3K
3K
4K
4K
4K
5K
5K
6K
7K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
251,109 $
Additional Income(3 · 701,845 $)
Premium Subscriptions
–
–
–
–
–
1K
3K
5K
6K
6K
7K
7K
8K
9K
10K
11K
12K
13K
13K
14K
15K
15K
16K
17K
17K
18K
18K
19K
19K
20K
21K
21K
22K
22K
23K
24K
433,395 $
In-App Purchases
–
–
–
–
–
–
663
971
1K
1K
1K
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
86,450 $
B2B School Licenses
–
–
–
–
–
–
–
–
–
–
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
182,000 $
Total Income
–
–
–
–
–
2K
6K
9K
10K
11K
19K
20K
22K
23K
25K
27K
29K
30K
31K
32K
33K
34K
35K
36K
37K
38K
40K
41K
42K
43K
44K
45K
46K
47K
48K
49K
952,954 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-783K-433K-83K432K

Acquisition Channels

  • Apple Search Ads
  • Google UAC
  • Referral Program
  • TikTok Ads
M1M5M9M13M17M21M25M29M3303006009001K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3308K16K24K32K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales4,76711,86912,252
Active Clients9902,2013,144
Income per Client20 $17 $16 $
Total Income77,334 $357,260 $518,359 $
Total Expenses471,737 $581,379 $579,575 $
Partner Share
Net Income-394,403 $-224,118 $-61,216 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales3979891,021
Active Clients3971,7062,712

Income Structure (Year 1)

Premium Subscriptions35,722 $
In-App Purchases6,915 $
B2B School Licenses14,000 $
Product Sales20,697 $
Total77,334 $

Expense Structure (Year 1)

Operational Expenses54,992 $
Acquisition Channels72,520 $
Team Payroll344,225 $
Fraud Losses
Total471,737 $

Results Summary

Total Sales
29K
3,144 active
Total Income
953K
Total Cost
1.6 M
Net Income
-680K