Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Oct 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 10,360 $/mo)
App Store Ads →Apple Search Ads(4,200 $/mo)
130,200
App Store Ads →Google UAC(2,160 $/mo)
66,960
Social & Viral →TikTok Ads(4,000 $/mo)
124,000
Social & Viral →Referral Program
0
Acquisition Channels: 321,160 $
People(6 people - 31,470 $/mo)
Product & Tech →CTO(7,898 $/mo)
284,328
Product & Tech →Mobile Developer(6,075 $/mo)
218,700
Product & Tech →ML Engineer(6,683 $/mo)
233,905
Product & Tech →Content Designer(80)(2,916 $/mo)
87,480
Growth →Marketing Manager(4,860 $/mo)
160,380
Growth →Social Media Manager(3,038 $/mo)
97,216
People (Payroll + Taxes 21.5%): 1,082,009 $
Operations(4 items - 4,401.3 $/mo)
Cloud & AI APIs(1,500 $/mo)
54,000
Content Licensing(2,000 $/mo)
68,000
App Store Commission(1.3 $/mo)
40.3
Office & Tools(900 $/mo)
32,400
Operational: 154,440 $
Total Expenses: 1,557,609 $
Sales
New Sales
–
–
–
–
–
278
692
817
782
749
728
721
777
854
953
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
28,888
Base at Start
–
–
–
–
–
–
278
970
2K
3K
3K
4K
5K
6K
6K
7K
8K
9K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
27,860
Total Clients
–
–
–
–
–
278
970
2K
3K
3K
4K
5K
6K
6K
7K
8K
9K
11K
12K
13K
14K
15K
16K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
29K
28,881
Active at Start
–
–
–
–
–
–
153
442
647
762
847
921
990
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3,066
Churn
–
–
–
–
–
–
92
244
315
327
327
327
330
351
383
424
474
480
478
477
478
480
481
482
482
483
483
483
483
483
483
483
483
483
483
483
12,745
Active at End
–
–
–
–
–
153
442
647
762
847
921
990
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3,144
Income
Tariffs(251,109 $)
Product Sales
–
–
–
–
–
664
2K
3K
3K
4K
4K
4K
5K
5K
6K
7K
7K
7K
8K
8K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
251,109
Additional Income(3 incomes, 701,845 $)
Premium Subscriptions
–
–
–
–
–
1K
3K
5K
6K
6K
7K
7K
8K
9K
10K
11K
12K
13K
13K
14K
15K
15K
16K
17K
17K
18K
18K
19K
19K
20K
21K
21K
22K
22K
23K
24K
433,395
In-App Purchases
–
–
–
–
–
–
663
971
1K
1K
1K
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
86,450
B2B School Licenses
–
–
–
–
–
–
–
–
–
–
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
182,000