Prodwave
MediConnect — Telemedicine App
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About

HIPAA-compliant telemedicine platform with video consultations, e-prescriptions and health monitoring. Revenue from 25% consultation fee, patient subscriptions, and pharmacy referral commissions. Doctor payouts (80% of consultation) are the primary cost driver.

36-month forecast: ~10K users, $255K net income, LTV/CAC 3.6x. Growth through paid ads and medical partnerships.

Unit Economics

CAC
79 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
79 $
Cost per Client Acquisition
ARPU
86 $/mo.
Average Revenue Per User
ARPPU
86 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
41 $
Customer Lifetime Value
LTV : CAC
0.5 x
Critical (<1)
CAC Payback
1.5 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-604K
201 clients
Year 2
-502K
483 clients
Year 3
-306K
698 clients

P&L Flows

Revenue: 1,088,000 $Product Sales4 subch., 0Income1,088,000 100%Payroll1,269,077 117%Channels783,000 72%OpEx447,384 41%
Profit: -1,411,461 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
24
96
215
229
270
317
331
344
357
370
384
380
376
372
368
368
368
368
368
368
368
368
368
368
368
368
368
368
368
368
9,953
Base at Start
–
–
–
–
–
–
–
24
120
335
564
834
1K
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
9K
9K
10K
9,578
Total Clients
–
–
–
–
–
–
24
120
335
564
834
1K
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
9K
9K
10K
10K
9,945
Active at Start
–
–
–
–
–
–
–
8
37
91
122
159
201
233
264
293
322
350
373
393
411
429
447
465
483
501
518
536
554
572
590
608
626
644
662
680
680
Churn
–
–
–
–
–
–
–
5
21
49
58
70
83
90
96
101
106
110
111
112
111
111
111
111
111
111
111
111
111
111
111
111
111
111
111
111
2,788
Active at End
–
–
–
–
–
–
8
37
91
122
159
201
233
264
293
322
350
373
393
411
429
447
465
483
501
518
536
554
572
590
608
626
644
662
680
698
698

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
10K
10K
10K
10K
10K
10K
10K
10K
10K
11K
11K
11K
12K
12K
12K
12K
13K
13K
13K
13K
13K
13K
13K
14K
14K
14K
14K
14K
14K
14K
15K
15K
15K
15K
15K
15K
447,384 $
Acquisition Channels
–
–
–
–
–
–
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
26K
783,000 $
Team Payroll
15K
21K
25K
32K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
37K
1,269,077 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
25K
31K
34K
42K
46K
46K
73K
73K
73K
74K
74K
74K
74K
75K
75K
75K
75K
76K
76K
76K
76K
76K
76K
76K
77K
77K
77K
77K
77K
77K
77K
78K
78K
78K
78K
78K
2,499,461 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(304,984 $)
Product Sales
–
–
–
–
–
–
208
915
2K
3K
4K
5K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
16K
16K
16K
17K
17K
304,984 $
Additional Income(3 · 783,016 $)
Consultation Fee (platform cut 25%)
–
–
–
–
–
–
209
921
2K
3K
4K
5K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
17K
306,825 $
Subscription Revenue
–
–
–
–
–
–
251
1K
3K
4K
5K
6K
7K
8K
9K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
16K
16K
17K
17K
18K
18K
19K
19K
20K
20K
21K
368,190 $
Pharmacy Referral Commission
–
–
–
–
–
–
–
–
–
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
108,000 $
Total Income
–
–
–
–
–
–
668
3K
7K
14K
17K
20K
23K
25K
27K
30K
32K
34K
35K
37K
38K
40K
41K
43K
44K
45K
47K
48K
50K
51K
53K
54K
55K
57K
58K
60K
1,088,000 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-1.6 M-1.0 M-410K190K774K

Acquisition Channels

  • Clinic Referrals
  • Google Health Ads
  • Meta Ads
  • SEO / Health Content
M1M5M9M13M17M21M25M29M330100200300400

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3303K6K9K11K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales1,1514,3864,416
Active Clients201483698
Income per Client100 $88 $86 $
Total Income61,418 $404,302 $622,280 $
Total Expenses664,932 $906,345 $928,184 $
Partner Share
Net Income-603,514 $-502,043 $-305,904 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales96366368
Active Clients52372599

Income Structure (Year 1)

Consultation Fee (platform cut 25%)15,472 $
Subscription Revenue18,567 $
Pharmacy Referral Commission12,000 $
Product Sales15,379 $
Total61,418 $

Expense Structure (Year 1)

Operational Expenses121,351 $
Acquisition Channels156,600 $
Team Payroll386,981 $
Fraud Losses
Total664,932 $

Results Summary

Total Sales
10K
698 active
Total Income
1.1 M
Total Cost
2.5 M
Net Income
-1.4 M