Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Nov 1, 2025
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 26,100 $/mo)
Paid →Google Health Ads(22,500 $/mo)
675,000
Paid →Meta Ads(3,600 $/mo)
108,000
Medical Partnerships →Clinic Referrals
0
Medical Partnerships →SEO / Health Content
0
Acquisition Channels: 783,000 $
People(6 people - 36,754 $/mo)
Technology →CTO(8,505 $/mo)
306,180
Technology →Backend Developer(6,683 $/mo)
240,588
Technology →Mobile Developer(6,075 $/mo)
212,625
Technology →Security Engineer(50)(3,341 $/mo)
113,594
Business →Medical Director(7,290 $/mo)
240,570
Business →Marketing Manager(4,860 $/mo)
155,520
People (Payroll + Taxes 21.5%): 1,269,077 $
Operations(5 items - 9,708 $/mo)
Doctor Payout (80%)(8 $/mo)
240
HIPAA Compliance & Security(4,000 $/mo)
144,000
Video Infrastructure(2,500 $/mo)
90,000
Cloud Hosting(2,000 $/mo)
72,000
Office & Admin(1,200 $/mo)
43,200
Operational: 349,440 $
Total Expenses: 2,401,517 $
Sales
New Sales
–
–
–
–
–
–
24
96
215
229
270
317
331
344
357
370
384
380
376
372
368
368
368
368
368
368
368
368
368
368
368
368
368
368
368
368
9,953
Base at Start
–
–
–
–
–
–
–
24
120
335
564
834
1K
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
9K
9K
10K
9,578
Total Clients
–
–
–
–
–
–
24
120
335
564
834
1K
1K
2K
2K
3K
3K
3K
4K
4K
4K
5K
5K
6K
6K
6K
7K
7K
7K
8K
8K
8K
9K
9K
10K
10K
9,945
Active at Start
–
–
–
–
–
–
–
8
37
91
122
159
201
233
264
293
322
350
373
393
411
429
447
465
483
501
518
536
554
572
590
608
626
644
662
680
680
Churn
–
–
–
–
–
–
–
5
21
49
58
70
83
90
96
101
106
110
111
112
111
111
111
111
111
111
111
111
111
111
111
111
111
111
111
111
2,788
Active at End
–
–
–
–
–
–
8
37
91
122
159
201
233
264
293
322
350
373
393
411
429
447
465
483
501
518
536
554
572
590
608
626
644
662
680
698
698
Income
Tariffs(304,984 $)
Product Sales
–
–
–
–
–
–
208
915
2K
3K
4K
5K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
12K
12K
13K
13K
14K
14K
15K
15K
16K
16K
16K
17K
17K
304,984
Additional Income(3 incomes, 783,016 $)
Consultation Fee (platform cut 25%)
–
–
–
–
–
–
209
921
2K
3K
4K
5K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
12K
13K
13K
13K
14K
14K
15K
15K
16K
16K
17K
17K
17K
306,825
Subscription Revenue
–
–
–
–
–
–
251
1K
3K
4K
5K
6K
7K
8K
9K
10K
11K
11K
12K
12K
13K
13K
14K
14K
15K
16K
16K
17K
17K
18K
18K
19K
19K
20K
20K
21K
368,190
Pharmacy Referral Commission
–
–
–
–
–
–
–
–
–
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
108,000