Prodwave
TaskNow — Local Services Market
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About

On-demand local services marketplace connecting households with verified professionals for cleaning, repairs and more. Revenue from 22% service commission, priority booking fees, and pro subscriptions for providers. Costs include payment processing, insurance and background checks.

36-month forecast: ~15.5K users, $243K net income, LTV/CAC 7.2x. Growth via digital ads and organic channels.

Unit Economics

CAC
47 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
47 $
Cost per Client Acquisition
ARPU
41 $/mo.
Average Revenue Per User
ARPPU
41 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
150 $
Customer Lifetime Value
LTV : CAC
3.2 x
Healthy ratio (≥3)
CAC Payback
1.4 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-436K
371 clients
Year 2
-371K
859 clients
Year 3
-181K
1,251 clients

P&L Flows

Revenue: 893,816 $Income893,816 100%Payroll979,915 110%Channels724,500 81%OpEx177,336 20%
Profit: -987,936 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
44
175
393
409
438
483
482
488
501
521
549
591
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
15,532
Base at Start
–
–
–
–
–
–
–
44
219
612
1K
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
13K
13K
14K
14K
15K
14,950
Total Clients
–
–
–
–
–
–
44
219
612
1K
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
13K
13K
14K
14K
15K
16K
15,531
Active at Start
–
–
–
–
–
–
–
17
77
191
252
309
371
415
457
499
543
591
646
684
721
757
792
826
859
892
925
958
991
1K
1K
1K
1K
1K
1K
1K
1,218
Churn
–
–
–
–
–
–
–
10
44
102
118
132
148
154
159
165
172
181
194
195
197
198
198
199
199
199
200
200
200
200
200
200
200
200
200
200
4,964
Active at End
–
–
–
–
–
–
17
77
191
252
309
371
415
457
499
543
591
646
684
721
757
792
826
859
892
925
958
991
1K
1K
1K
1K
1K
1K
1K
1K
1,251

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
7K
177,336 $
Acquisition Channels
–
–
–
–
–
–
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
724,500 $
Team Payroll
13K
19K
19K
24K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
28K
979,915 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
16K
21K
21K
26K
31K
31K
55K
56K
56K
56K
56K
57K
57K
57K
57K
57K
57K
58K
58K
58K
58K
58K
58K
58K
58K
58K
59K
59K
59K
59K
59K
59K
59K
59K
60K
60K
1,881,751 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Service Commission (22%)
–
–
–
–
–
–
489
2K
5K
7K
9K
10K
12K
13K
14K
15K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
29K
30K
30K
31K
32K
33K
34K
35K
612,290 $
Priority Booking Fee
–
–
–
–
–
–
–
–
953
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
108,865 $
Pro Subscription (providers)
–
–
–
–
–
–
–
–
–
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
172,661 $
Total Income
–
–
–
–
–
–
489
2K
6K
10K
13K
15K
17K
19K
20K
22K
24K
26K
28K
30K
31K
32K
34K
35K
37K
38K
39K
41K
42K
43K
45K
46K
47K
49K
50K
51K
893,816 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-1.1 M-675K-225K225K521K

Acquisition Channels

  • Google Local Ads
  • Meta Ads
  • Nextdoor / Local SEO
  • Word of Mouth
M1M5M9M13M17M21M25M29M330150300450600

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3305K9K14K17K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales1,9426,6186,972
Active Clients3718591,251
Income per Client41 $41 $41 $
Total Income47,126 $319,371 $527,318 $
Total Expenses483,233 $690,383 $708,135 $
Partner Share
Net Income-436,107 $-371,012 $-180,817 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales162552581
Active Clients1016491,072

Income Structure (Year 1)

Service Commission (22%)34,063 $
Priority Booking Fee5,611 $
Pro Subscription (providers)7,453 $
Total47,126 $

Expense Structure (Year 1)

Operational Expenses37,858 $
Acquisition Channels144,900 $
Team Payroll300,475 $
Fraud Losses
Total483,233 $

Results Summary

Total Sales
16K
1,251 active
Total Income
894K
Total Cost
1.9 M
Net Income
-988K