Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Jan 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(4 channels - 24,150 $/mo)
Digital Ads →Google Local Ads(21,000 $/mo)
630,000
Digital Ads →Meta Ads(3,150 $/mo)
94,500
Organic →Nextdoor / Local SEO
0
Organic →Word of Mouth
0
Acquisition Channels: 724,500 $
People(5 people - 28,310 $/mo)
Product →CTO(7,290 $/mo)
262,440
Product →Full-Stack Developer(5,832 $/mo)
209,952
Product →Mobile Developer(5,468 $/mo)
191,380
Operations →Operations Manager(5,103 $/mo)
168,399
Operations →Marketing Manager(4,617 $/mo)
147,744
People (Payroll + Taxes 21.5%): 979,915 $
Operations(4 items - 2,803.5 $/mo)
Payment Processing(1.5 $/mo)
45
Insurance & Background Checks(2 $/mo)
60
Cloud & Tech(1,800 $/mo)
64,800
Office(1,000 $/mo)
36,000
Operational: 100,905 $
Total Expenses: 1,805,320 $
Sales
New Sales
–
–
–
–
–
–
44
175
393
409
438
483
482
488
501
521
549
591
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
581
15,532
Base at Start
–
–
–
–
–
–
–
44
219
612
1K
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
13K
13K
14K
14K
15K
14,950
Total Clients
–
–
–
–
–
–
44
219
612
1K
1K
2K
2K
3K
3K
4K
4K
5K
6K
6K
7K
7K
8K
9K
9K
10K
10K
11K
11K
12K
13K
13K
14K
14K
15K
16K
15,531
Active at Start
–
–
–
–
–
–
–
17
77
191
252
309
371
415
457
499
543
591
646
684
721
757
792
826
859
892
925
958
991
1K
1K
1K
1K
1K
1K
1K
1,218
Churn
–
–
–
–
–
–
–
10
44
102
118
132
148
154
159
165
172
181
194
195
197
198
198
199
199
199
200
200
200
200
200
200
200
200
200
200
4,964
Active at End
–
–
–
–
–
–
17
77
191
252
309
371
415
457
499
543
591
646
684
721
757
792
826
859
892
925
958
991
1K
1K
1K
1K
1K
1K
1K
1K
1,251
Income
Additional Income(3 incomes, 893,816 $)
Service Commission (22%)
–
–
–
–
–
–
489
2K
5K
7K
9K
10K
12K
13K
14K
15K
17K
18K
19K
20K
21K
22K
23K
24K
25K
26K
27K
28K
29K
30K
30K
31K
32K
33K
34K
35K
612,290
Priority Booking Fee
–
–
–
–
–
–
–
–
953
1K
2K
2K
2K
2K
2K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
5K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
108,865
Pro Subscription (providers)
–
–
–
–
–
–
–
–
–
2K
2K
3K
3K
4K
4K
4K
5K
5K
5K
6K
6K
6K
7K
7K
7K
7K
8K
8K
8K
8K
9K
9K
9K
9K
10K
10K
172,661