Business Model Canvas
Who are your key partners and suppliers?
What key actions are required to create value?
What value do you deliver to the customer?
What relationships do you establish with customers?
Who are you creating value for?
Product & Engineering3 people
Growth & Content2 people
Organic & SEO
ASO & Content SEOCPM
Social Media (organic)CPM
Word of Mouth / PRCPM
Paid Acquisition
Influencer & Partnerships
Micro-Influencers (fitness)CPM
infrastructure
Cloud Hosting (AWS)500 $/month
Dev Tools & CI/CD300 $/month
Analytics (Amplitude)200 $/month
Операционные
Content Production (workouts, videos)2K $/month
Customer Support800 $/month
Payroll
Product & Engineering3 people
Growth & Content2 people
Customer Acquisition
Organic & SEO3 subchannels
Paid Acquisition4 subchannels
Influencer & Partnerships1 subchannels
Total for period: 1.0 M $
in_app
In-App Purchases (workout packs)3 $ / month
Premium Content (nutrition plans)2 $ / month
partnerships
Brand Partnerships (Nike, Under Armour)5K $
Affiliate Revenue (supplements, equipment)1 $ / month
Total for period: 574K $