Timeline
Expense and income roadmap by month
Year 1
Year 2
Year 3
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Product Launch Date
Slide the product launch date (sales start from this date) to manage Expenses, Channel activity, and Income.
Product Launch
Mar 1, 2026
Expenses
Toggle items on or off by month to fine-tune your product economics.
Acquisition Channels(8 channels - 7,440 $/mo)
Organic & SEO →ASO & Content SEO
0
Organic & SEO →Social Media (organic)
0
Organic & SEO →Word of Mouth / PR
0
Paid Acquisition →Meta Ads (FB + Instagram)(2,500 $/mo)
77,500
Paid Acquisition →TikTok Ads(1,080 $/mo)
33,480
Paid Acquisition →Apple Search Ads(2,000 $/mo)
58,000
Paid Acquisition →Google UAC(960 $/mo)
27,840
Influencer & Partnerships →Micro-Influencers (fitness)(900 $/mo)
27,000
Acquisition Channels: 223,820 $
People(5 people - 20,535 $/mo)
Product & Engineering →CTO / Lead Developer(6,683 $/mo)
240,588
Product & Engineering →Mobile Developer (React Native)(5,103 $/mo)
183,708
Product & Engineering →UI/UX Designer(50)(1,823 $/mo)
21,876
Growth & Content →Marketing Manager(4,253 $/mo)
140,349
Growth & Content →Fitness Content Creator(2,673 $/mo)
82,863
People (Payroll + Taxes 21.5%): 669,384 $
Operations(5 items - 3,800 $/mo)
Cloud Hosting (AWS)(500 $/mo)
18,000
Dev Tools & CI/CD(300 $/mo)
10,800
Analytics (Amplitude)(200 $/mo)
6,000
Content Production (workouts, videos)(2,000 $/mo)
64,000
Customer Support(800 $/mo)
24,000
Operational: 122,800 $
Total Expenses: 1,016,004 $
Sales
New Sales
–
–
–
–
–
–
109
479
812
879
867
847
838
827
810
794
785
769
752
736
724
723
723
723
722
722
721
721
720
720
720
719
719
719
719
719
21,838
Base at Start
–
–
–
–
–
–
–
109
588
1K
2K
3K
4K
5K
6K
6K
7K
8K
9K
10K
10K
11K
12K
12K
13K
14K
15K
15K
16K
17K
18K
18K
19K
20K
20K
21K
21,118
Total Clients
–
–
–
–
–
–
109
588
1K
2K
3K
4K
5K
6K
6K
7K
8K
9K
10K
10K
11K
12K
12K
13K
14K
15K
15K
16K
17K
18K
18K
19K
20K
20K
21K
22K
21,837
Active at Start
–
–
–
–
–
–
–
49
235
466
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,861
Churn
–
–
–
–
–
–
–
29
134
243
286
299
304
308
310
308
306
304
300
296
290
285
283
282
281
281
280
280
279
279
279
279
278
278
278
278
7,917
Active at End
–
–
–
–
–
–
49
235
466
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,907
Income
Tariffs(273,445 $)
Product Sales
–
–
–
–
–
–
368
2K
3K
5K
5K
6K
7K
7K
7K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
14K
14K
273,445
Additional Income(4 incomes, 300,603 $)
In-App Purchases (workout packs)
–
–
–
–
–
–
123
588
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
91,240
Premium Content (nutrition plans)
–
–
–
–
–
–
–
–
–
928
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
53,618
Brand Partnerships (Nike, Under Armour)
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000
Affiliate Revenue (supplements, equipment)
–
–
–
–
–
–
–
–
–
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
35,745