Prodwave
FitPulse — Fitness & Workout App
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General
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Demo

Unit Economics

CAC
10 $
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
10 $
Cost per Client Acquisition
ARPU
15 $/mo.
Average Revenue Per User
ARPPU
15 $/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
52 $
Customer Lifetime Value
LTV : CAC
5.0 x
Healthy ratio (≥3)
CAC Payback
0.8 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period

Yearly P&L

Year 1
-263K
804 clients
Year 2
-128K
1,369 clients
Year 3
-51K
1,907 clients

P&L Flows

Revenue: 574,048 $Product Sales8 subch., 0Income574,048 100%Payroll669,384 117%Channels223,820 39%OpEx122,800 21%
Profit: -441,956 $

Sales Table

Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
109
479
812
879
867
847
838
827
810
794
785
769
752
736
724
723
723
723
722
722
721
721
720
720
720
719
719
719
719
719
21,838
Base at Start
–
–
–
–
–
–
–
109
588
1K
2K
3K
4K
5K
6K
6K
7K
8K
9K
10K
10K
11K
12K
12K
13K
14K
15K
15K
16K
17K
18K
18K
19K
20K
20K
21K
21,118
Total Clients
–
–
–
–
–
–
109
588
1K
2K
3K
4K
5K
6K
6K
7K
8K
9K
10K
10K
11K
12K
12K
13K
14K
15K
15K
16K
17K
18K
18K
19K
20K
20K
21K
22K
21,837
Active at Start
–
–
–
–
–
–
–
49
235
466
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,861
Churn
–
–
–
–
–
–
–
29
134
243
286
299
304
308
310
308
306
304
300
296
290
285
283
282
281
281
280
280
279
279
279
279
278
278
278
278
7,917
Active at End
–
–
–
–
–
–
49
235
466
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1,907

Expenses Table

Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
800
800
800
800
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
4K
122,800 $
Acquisition Channels
–
–
–
–
–
4K
4K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
7K
223,820 $
Team Payroll
14K
14K
14K
18K
18K
21K
21K
21K
21K
21K
21K
21K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
19K
669,384 $
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 $
Total Expenses
14K
14K
14K
19K
21K
27K
29K
32K
32K
32K
32K
32K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
30K
1,016,004 $

Income Table

Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Tariffs(273,445 $)
Product Sales
–
–
–
–
–
–
368
2K
3K
5K
5K
6K
7K
7K
7K
8K
8K
9K
9K
9K
9K
10K
10K
10K
11K
11K
11K
12K
12K
12K
13K
13K
13K
14K
14K
14K
273,445 $
Additional Income(4 · 300,603 $)
In-App Purchases (workout packs)
–
–
–
–
–
–
123
588
1K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
3K
3K
3K
4K
4K
4K
4K
4K
4K
4K
4K
4K
5K
5K
5K
91,240 $
Premium Content (nutrition plans)
–
–
–
–
–
–
–
–
–
928
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
3K
3K
3K
3K
3K
3K
53,618 $
Brand Partnerships (Nike, Under Armour)
–
–
–
–
–
–
–
–
–
–
–
–
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
5K
120,000 $
Affiliate Revenue (supplements, equipment)
–
–
–
–
–
–
–
–
–
619
722
804
878
942
997
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
35,745 $
Total Income
–
–
–
–
–
–
491
2K
5K
8K
9K
10K
16K
17K
17K
18K
19K
19K
20K
20K
21K
21K
22K
22K
23K
23K
24K
24K
25K
25K
26K
27K
27K
28K
28K
29K
574,048 $

Income & Expense Trends

  • Balance
  • Cumulative Profit
  • Expenses
  • Income
M1M5M9M13M17M21M25M29M33-545K-195K155K688K

Acquisition Channels

  • ASO & Content SEO
  • Apple Search Ads
  • Google UAC
  • Meta Ads (FB + Instagram)
  • Micro-Influencers (fitness)
  • Social Media (organic)
  • TikTok Ads
  • Word of Mouth / PR
M1M5M9M13M17M21M25M29M3302505007501K

Sales Trends

  • Active Clients
  • Churn
  • New Sales
  • Total Clients
M1M5M9M13M17M21M25M29M3307K13K20K24K

Yearly Forecast

MetricYear 1Year 2Year 3
Sales3,9939,2048,641
Active Clients8041,3691,907
Income per Client13 $16 $15 $
Total Income34,304 $231,085 $308,658 $
Total Expenses297,156 $359,424 $359,424 $
Partner Share
Net Income-262,852 $-128,339 $-50,766 $

Average Monthly Turnover

MetricYear 1Year 2Year 3
Sales333767720
Active Clients2411,1411,659

Income Structure (Year 1)

In-App Purchases (workout packs)7,241 $
Premium Content (nutrition plans)3,218 $
Affiliate Revenue (supplements, equipment)2,146 $
Product Sales21,700 $
Total34,304 $

Expense Structure (Year 1)

Operational Expenses31,600 $
Acquisition Channels45,260 $
Team Payroll220,296 $
Fraud Losses
Total297,156 $

Results Summary

Total Sales
22K
1,907 active
Total Income
574K
Total Cost
1.0 M
Net Income
-442K