Dashboard
DemoPresentation mode
Expenses Table
Year 1
Year 2
Year 3
Expense Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Operational Expenses
1.1M
1.1M
1.4M
1.4M
1.4M
1.4M
1.4M
1.5M
1.5M
1.6M
1.7M
1.7M
1.8M
1.8M
1.9M
1.9M
1.9M
1.9M
1.9M
2.0M
2.0M
2.0M
2.0M
2.0M
2.1M
2.1M
2.1M
2.1M
2.1M
2.2M
2.2M
2.2M
2.2M
2.2M
2.3M
2.3M
66,455,070 ₽
Acquisition Channels
–
–
–
–
–
–
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
1.2M
36,000,000 ₽
Team Payroll
1.6M
2.3M
3.0M
3.3M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
3.5M
121,815,900 ₽
Fraud Losses
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
0 ₽
Total Expenses
2.7M
3.4M
4.4M
4.7M
4.9M
4.9M
6.1M
6.2M
6.2M
6.3M
6.4M
6.4M
6.5M
6.5M
6.5M
6.6M
6.6M
6.6M
6.6M
6.7M
6.7M
6.7M
6.7M
6.7M
6.7M
6.8M
6.8M
6.8M
6.8M
6.9M
6.9M
6.9M
6.9M
6.9M
7.0M
7.0M
224,270,970 ₽
Income Table
Year 1
Year 2
Year 3
Income Item
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
Комиссия от мерчантов
–
–
–
–
–
–
159K
432K
842K
1.3M
1.6M
2.0M
2.2M
2.5M
2.7M
2.9M
3.1M
3.2M
3.3M
3.4M
3.5M
3.6M
3.7M
3.8M
3.9M
4.1M
4.2M
4.3M
4.4M
4.6M
4.7M
4.8M
5.0M
5.1M
5.2M
5.4M
99,930,420 ₽
Штрафы за просрочку
–
–
–
–
–
–
40K
108K
211K
319K
410K
491K
557K
620K
683K
727K
764K
795K
822K
848K
873K
897K
926K
955K
986K
1.0M
1.0M
1.1M
1.1M
1.1M
1.2M
1.2M
1.2M
1.3M
1.3M
1.3M
24,982,605 ₽
Процентный доход (> 4 платежей)
–
–
–
–
–
–
66K
180K
351K
532K
683K
818K
928K
1.0M
1.1M
1.2M
1.3M
1.3M
1.4M
1.4M
1.5M
1.5M
1.5M
1.6M
1.6M
1.7M
1.7M
1.8M
1.9M
1.9M
2.0M
2.0M
2.1M
2.1M
2.2M
2.2M
41,637,675 ₽
Cross-sell (страховки)
–
–
–
–
–
–
27K
72K
140K
213K
273K
327K
371K
413K
456K
485K
509K
530K
548K
565K
582K
598K
617K
637K
657K
678K
699K
720K
742K
763K
785K
806K
828K
850K
871K
893K
16,655,070 ₽
Total Income
–
–
–
–
–
–
292K
792K
1.5M
2.3M
3.0M
3.6M
4.1M
4.5M
5.0M
5.3M
5.6M
5.8M
6.0M
6.2M
6.4M
6.6M
6.8M
7.0M
7.2M
7.5M
7.7M
7.9M
8.2M
8.4M
8.6M
8.9M
9.1M
9.3M
9.6M
9.8M
183,205,770 ₽
Sales Trends
- Active Clients
- Churn
- New Sales
- Total Clients
Average Monthly Turnover
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 1,126 | 3,379 | 3,101 |
| Active Clients | 877 | 5,259 | 7,743 |
Key Metrics
Active Clients
+8%
9K
Income / mo.
+8%
9.8 M ₽
Net Income / mo.
+33%
2.8 M ₽
Total for period
-41.1 M ₽
Investments
NPV
-42.6 M ₽
IRR
-55 %
Breakeven
23 mo.
Profitability Index
0 x
Unit Economics
CAC
394 ₽
Weighted average Customer Acquisition Cost = total channel spend / total customers acquired
CPA
394 ₽
Cost per Client Acquisition
ARPU
1K ₽/mo.
Average Revenue Per User
ARPPU
1K ₽/mo.
Revenue per paying user (= ARPU, no free tier)
LTV
3K ₽
Customer Lifetime Value
LTV : CAC
6.9 x
Healthy ratio (≥3)
CAC Payback
0.6 mo.
Months to recover customer acquisition cost
Payback Period
Discounted project payback period
Results Summary
Total Sales
91K
8,931 active
Total Income
183.2 M
Total Cost
224.3 M
Net Income
-41.1 M
Market Size
TAM
80,000,000 users
≈ 1,056,000,000,000 ₽ / year
SAM
35,000,000 users
≈ 462,000,000,000 ₽ / year
SOM
500,000 users
≈ 6,600,000,000 ₽ / year
Market Penetration
TAM
0.01%
8,931 / 171,958,942
SAM
0.01%
8,931 / 75,232,037
SOM
0.83%
8,931 / 1,074,743
Saturation Factor99%
Cumulative P&L
Margins
Gross Operating Net
P&L Flows
Profit: -41,065,200 ₽
Acquisition Channels
- ASO
- Affiliate networks
- VK Ads
- Партнёры (интернет-магазины)
- Рефералы
- Яндекс Директ
CAC by Channel
Партнёрские каналы0 ₽
43976 sales · channel: 0 · payroll: 0
Органические0 ₽
15406 sales · channel: 0 · payroll: 0
Рефералы0 ₽
22674 sales · channel: 0 · payroll: 0
Платная реклама3,665 ₽
9824 sales · channel: 36,000,000 · payroll: 0
Average CAC392 ₽
Income Structure (Year 1)
Комиссия от мерчантов6,314,034 ₽
Штрафы за просрочку1,578,508 ₽
Процентный доход (> 4 платежей)2,630,847 ₽
Cross-sell (страховки)1,052,339 ₽
Total11,575,729 ₽
Expense Structure (Year 1)
Operational Expenses17,252,339 ₽
Acquisition Channels7,200,000 ₽
Team Payroll38,126,700 ₽
Fraud Losses
Total62,579,039 ₽
Income & Expense Trends
- Balance
- Cumulative Profit
- Expenses
- Income
Yearly P&L
Year 1
-51.0 M
3,273 clients
Year 2
-9.9 M
6,368 clients
Year 3
19.9 M
8,931 clients
Yearly Forecast
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Sales | 13,513 | 40,549 | 37,210 |
| Active Clients | 3,273 | 6,368 | 8,931 |
| Income per Client | 1,100 ₽ | 1,100 ₽ | 1,100 ₽ |
| Total Income | 11,575,729 ₽ | 69,417,823 ₽ | 102,212,218 ₽ |
| Total Expenses | 62,579,039 ₽ | 79,355,311 ₽ | 82,336,620 ₽ |
| Partner Share | |||
| Net Income | -51,003,310 ₽ | -9,937,488 ₽ | 19,875,598 ₽ |
Sales Table
Year 1
Year 2
Year 3
Metric
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Total
New Sales
–
–
–
–
–
–
530
1K
2K
3K
3K
3K
4K
4K
4K
4K
4K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
91,272
Market Saturation
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
99%
Base at Start
–
–
–
–
–
–
–
530
2K
4K
7K
10K
14K
17K
21K
24K
28K
32K
35K
38K
42K
45K
48K
51K
54K
57K
60K
63K
66K
70K
73K
76K
79K
82K
85K
88K
88,174
Total Clients
–
–
–
–
–
–
530
2K
4K
7K
10K
14K
17K
21K
24K
28K
32K
35K
38K
42K
45K
48K
51K
54K
57K
60K
63K
66K
70K
73K
76K
79K
82K
85K
88K
91K
91,274
Active at Start
–
–
–
–
–
–
–
265
720
1K
2K
3K
3K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
8,714
Churn
–
–
–
–
–
–
–
159
395
722
1K
1K
1K
1K
1K
2K
2K
2K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
36,703
Active at End
–
–
–
–
–
–
265
720
1K
2K
3K
3K
4K
4K
5K
5K
5K
5K
5K
6K
6K
6K
6K
6K
7K
7K
7K
7K
7K
8K
8K
8K
8K
8K
9K
9K
8,931