General Parameters

Даты, прогнозный период и базовые параметры модели

Начало

Jan 1, 2028

Product Launch Date

Jul 1, 2028

Конец прогноза

Jan 1, 2031

20292030Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4

Start Date

Start of cost accounting (team, channels)

Product Launch Date

Sales and revenue begin from this date

Forecast Period (months)

Your plan allows up to 12 months. Upgrade for 36 months.

Model Currency

All amounts in this model are displayed in the selected currency

Taxes & Social Contributions

Applied to team payroll costs

Fraud Losses

% of revenue

Deducted from total revenue each month

Initial Capital

₽

Cash Runway & Burn Rate · hint.initialCash.runout

Discount Rate

% p.a.

NPV, IRR, Payback · NPV = -42,551,178, IRR = -5,500.5%

Activation, Retention & Churn

Activation Rate

Percentage of registered users who complete their first key action

Choose a churn model and adjust the curve. This determines how many clients remain active over time

Retention Curve (% of cohort remaining at month N)

M10

M11

Defaults: average retention for Consumer SaaS / Fintech products (Lenny Rachitsky, 2024)